Call it the lockdown impact. Youngsters are redefinig “business casuals” in the US which is expected to slowly be the trend worldwide. So much so that 15% of survey respondents said they’d like to wear sweatpants and jogging pants to work. This and more such interesting insights were the outcome of a study conducted by the parent company of Lee © Wrangler © “Kontoor Brands” through an external agency.
Of the 1,006 respondents aged above 18 years, currently and or employed before the pandemic began and US citizens were surveyed on their preferences and choices of clothing and dressing style. A whopping 84% of them echoed that they’d revamp their wardrobes this year and would spend an average of USD 445 towards this effort. 82% of those surveyed also said they’d own a new pair of denims this year.
While over 85% of them felt that the offices will have a dress code, they believe that newer rules will evolve to denote “business casuals” which include 40% of them who believe they could wear denims to workplace.
With the trends and expectations we are seeing, employers should consider rewriting the “Business Casuals” definition, said Scott Baxter, President and CEO, Kontoor Brands in a press release. “What the survey findings suggest is employees prefer their clothing to provide a seamless transition between their evolving professional and personal roles”.
The survey report can be accessed here.
