Following the lines of celebrtities launching their own lines of brands such as MS Dhoni (Seven), Virat Kohli (Wrogn), Deepika Padukone (All About You), Salman Khan (Being Human), Hrithik Roshan (HRX) and many others, Southern Cinema actress Keerthy Suresh launched her own line of cosmetics which would be exclusive sold online under the name “Bhoomitra”.
Bhoo means Earth, mitra means friend, (in Sanskrit language) so to the true meaning of the brand name, the cosmetics are 100% clean and green. “Bhoomitra has been created with a purpose to take our consumers back to their roots whilst not inducing any harm to the nature. Our brand provides a line of skin and hair care products which are made out of clean and all natural ingredients. Saving for the future generations by choosing sustainable beauty as well as gaining healthier skin and hair will make you more confident and content”, according their website.
Keerthy has teemed up with Hyderabad based Designer Shilpa Reddy and Entrepreneur Kanthi Dutt and the website Bhoomitra.store has been launched and is managed by SustainKart.
In a movie like launch, the actress who will be seen with none other than Superstar Rajinikanth in the upcoming movie “Annathe” launched the brand communication in style on her Instagram and Twitter pages. Here is the video she shared.
On her Twitter page, the actress tweeted – THE WAIT IS OVERRRR!! 💚💚 Excited to announce that my skincare brand Bhoomitra is now live!😍😍 Can’t put my joy in words!
Potent, unique, pure, native, natural ingredients make our products super special! Our solutions are 100% clean and green! 💚🤩