Film Actor turned Politician Kamal Haasan will be launching his line of D2C apparel and a perfume line on India’s Republic Day on 26 Jan. ‘22. “House of Khaddar” is the name of the line and is expected to be launched online in tune with current times and a large Indian diaspora that is spread all over the globe, many of which include his fanbase. The actor took to Twitter to announce the same. The hashtag #KHHK has been trending online ever since this announcement. We need to wait and see how this “offline use” product will take off when several celebrities globally are leaning towards NFT.
“Fashion is Civil, yet Disobedient” signs off the actor in the 2.20 sec Teaser Video which includes a ramp walk with models where the Actor kisses the hands of a weaver by way of thanking him in a gesture and announced the upcoming launch.
It is a known fact that the Actor is a huge fan and follower of Mohandas Karamchand Gandhi and eulogises the Mahatma in every instance possible. His own film “Hey! Ram” was a titular tribute to Gandhiji in which Saket Ram (his character) goes on to kill Gandhiji at Delhi seconds before which he is gunned down by Nathu ”Ram” Godse.
Khadi Gramodyog Bhavan is a landmark of the city of Chennai radiating the message of Gandhiji. It came into existence 52 years ago and was inagurated by Sri. K. Kamaraj, the then Chief Minister of Tamilnadu on 16th October 1957.Until 1969, the Bhavan was directly run by Khadi & Village Industries Commission, a statutory body of Govt. of India. Thereafter the Bhavan was handed over to the workers due to the decentralisation policy of the KVIC. The Khadi Gramodyog Sangh, a registered institution (Under Societies Registration Act, 1860) consisting of the worker community.
Khadi & Village Industries Commission (KVIC), under the aegis of the Union Government already undertakes several activities to promote Khadi and also has an online portal.
Whether the actor’s large fanbase would turn customers for his preaching towards Khadder is anybody’s guess. In his last outing, most of them in Tamil Nadu let him down by voting to the two polarised political parties during the 2021 State Assembly Elections though commercial engagements & opportunities are a completely different ballgame altogether.
