Davinchi, from the house of Metro Brands Limited has announced its collaboration with Desi Hangover, a renowned Indian footwear label. This collaboration aims to preserve and promote the age-old tradition of handmade shoes for men and support the forgotten cobbler community of Kolhapur.
Deepika Deepti, Senior Vice President of Metro Brands Limited said, “We are excited to partner with Desi Hangover, a brand that shares our passion for preserving the intricate craftsmanship of hand-making high-quality shoes. With this collaboration, we aim to ensure that the ancient art and skill of handmade shoes does not become extinct in this machine-led world. The resulting line of eco-friendly, exquisitely crafted footwear for men will look great and promote ethical and sustainable fashion.”
Abha Agrawal, Founder, Desi Hangover said, “As a brand, we are passionate about being Indian and empowering local communities to keep the art, skill, and knowledge of hand-making shoes passed down through generations. We are delighted to partner with Metro Brands Limited and share our common passion to create something truly special and unique, without compromising on quality. We look forward to a long and fruitful association.”
Metro Brands operates 720 stores across 164 cities in India spread over 30 states and UTs in India. The stores are located in premium malls and high street and Metro, Mochi, Walkway, Da Vinchi and J. Fontini, are the in-house brands while it also sell third-party brands such as Crocs, Fitflop, Skechers, Clarks, Puma and Adidas.