Funskool India Ltd, India’s leading toy manufacturer has launched a marvellous mix of entertaining and educational toys this summer. These toys have been designed keeping in mind the new-age requirements of the children – physically and emotionally. Thetoys will increase the physical abilities, better balance and coordination, and motor skills of the children, apart from encouraging creativity.
R. Jeswant, CEO, of Funskool India said, “In this age of technological invasion, keeping the child positively occupied is the biggest challenge. There should never be a choice between a physical toy and a digital device. Our physical toys from Funskool focus on edutainment. These toys will help the child develop cognitive, physical, social and emotional skills. The child is sure to be spoilt for choice with Funskool toys. The new range of toys are indigenously developed and manufactured in line with the Atma Nirbhar vision of India. Funskool will continue to play a key part in the development of children through the launch of these new high-quality toys and games.”
With over 15 new products being introduced from Funskool’s homegrown brands- Giggles, Games, Fundough, Handycrafts and Play & Learn. These include Betty the Butterfly, My First Pony – Ride On, Rummikub, Tateru, Word Build, Nail Design Studio, Little Florist, Foam Vehicles and Noodle Party.
Apart from these, upgraded versions of Dino- Pets-Aquatic-Birds- 4 in 1 puzzle, My Memorable Moments 4 in 1 puzzle, Peppa Pig Numbers Puzzle 1-20, My Mia – Fashion Doll and My Mia – Photographer Doll and Chhota Bheem8-in-1 combo pack with action figure toys of the characters from the cartoon series, will also be available in the stores.
The newly launched toys and games are available in the price range of Rs 249 to Rs 3,499.
Funskool is India’s leading toy manufacturing company promoted by the MRF group. Funskool started its commercial operations in 1987 and has state of the art manufacturing facilities at Goa and Ranipet.
The size of toys and games market in India is estimated to be USD 42 Bn. The market is dominated by the semi- and unorganised segment contributing to over 92% of the total market. Organised brands and retailers including ecommerce players and sellers on horizontal platforms such as Flipkart and Amazon have been upping the game over the past 6 years.
The Government has also been scaling down the prevalance of Chinese made toys while encouraring Made in India products.