Gritzo, a brand of Healthkart and the first of its kind brand in the personalized nutrition drink for children, has unveiled an educational digital film featuring Lara Dutta Bhupati.
Gritzo offers personalized nutrition according to age, gender and health goals. For instance, apart from catering to other age groups, Gritzo also provides the personalized “Super Milk” to cater to the age group of 8 to 12 years old because it recognises that this is the time when a child goes through a growth spurt.
In the digital movie, Lara emphasizes the importance of nutrition for every growing child. While Lara continually receives guidance from her mother regarding special and nutritious recipes, she conveys her reliance on Gritzo Supermilk to fulfill the daily nutritional requirements of all children.
Supermilk is enriched with essential macro and micronutrients such as protein, calcium, vitamin D3, Ashwagandha, zinc, iron, and Amla, all of which are crucial for the early development of children.
Lara enthusiastically shares her preference for Gritzo Supermilk Height Plus for children, celebrating each mother’s distinct approach to nurturing their offspring.
Lara also touches on her personal journey, recalling how her height played a pivotal role in her path to becoming Miss Universe, emphasizing that height can be a valuable asset with the potential to influence various aspects of life.
The digital film, conceptualized and executed by the team, will be amplified across multiple digital touchpoints, including Instagram, Facebook, and YouTube.
Lara Dutta Bhupati commented, “Motherhood is undeniably the most rewarding role I’ve embraced in my life, yet it comes with a profound sense of responsibility. In a market abundant with numerous nutritional options, the task of selecting the perfect nourishment for a growing child becomes a top priority. This is where Gritzo Supermilk Height Plus comes into play as my dependable preference.”
“It represents the nutrition I have confidence in for the growth of every child. Packed with essential milk proteins, crucial nutrients, and minerals, Gritzo SuperMilk Height Plus stands out as the ideal selection for mothers aiming to promote their child’s optimal growth and development. What distinguishes Gritzo is its remarkable adaptability, enabling mothers to tailor the SuperMilk according to their child’s specific needs, including age, gender, and health objectives,” she said.
Subhadeep Dasgupta, Business Head at Gritzo commented, “We are thrilled to have Lara Dutta on board and join us in the journey of spreading awareness on the relevance of nutrition for growing children. At Gritzo, we recognize the uniqueness of every child, which translates into varying nutritional needs.”
“Gritzo, with its capability to deliver essential nourishment at each stage of a child’s development, has become the most trusted companion for parents in their parenting journey. We extend a warm welcome to Lara and express our gratitude for her belief in our product,” he added.
Over 50,000 mothers today trust and rely on Gritzo to give their children the right nutrition.
Gritzo, founded in 2019 by Sameer Maheshwari, is India’s first personalized health drink brand for children. It aims to become every parent’s friend in the journey of bringing up their child and a trusted partner to provide the right nutrition at every stage of their growing up.
Inspired by the word GRIT, which means determination and unbeatable spirit, Gritzo is created to provide the best nutrition solution for the next generation. Gritzo looks to bridge the gaps in the Indian nutraceuticals industry, with a mission to provide Personalized Nutrition for the future of India.
HealthKart has raised a total funding of INR 1,860 Cr (USD 224 Mn) over 10 rounds. It’s first funding round was in November 2011 and latest funding round was a Series H round on Nov 24, 2022 for INR 1,121 Cr (USD 135 mn). The company claimed annual revenues of INR 700 Cr for FY 22. The estimated market size of health supplements in India currently is said to be INR 43,600 Cr (USD 5.2 Bn).
