With a CAGR of 24% over the last 2 years, Catch Spices, from the house of the well respected DS Group has entered the coveted club of INR One thousand crores pa turnover. For the next five years, the company aims to achieve a Compounded Annual Growth rate of 30%.
With an aggressive push through Modern Trade Retail outlets and e-commerce platforms, Catch Spices has been diversifying its portfolio through several product categories such as pastes, gourmet gravies, grinders, herbs, pink rock salt, etc.
Rajiv Kumar, Vice Chairman of DS Group, said, “Our relentless pursuit of excellence and a consumer-centric approach enabled Catch Spices to achieve the significant milestone of being an INR 1,000 crore brand.
Today, Catch Spices has become synonymous with consistent quality and reliability. Our innate understanding of consumers’ diverse and evolving tastes has played a crucial role in refining our product offerings, and ensuring continued success.”
With prominent brand ambassadors such as Akshay Kumar, Bhumi Pednekar and Kirti Kharbanda, the brand has garnered widespread acclaim for its campaign “Kyunki khana sirf Khana nahi hota.”
This positioning of “Khana Sirf Khana Nahi Hota” highlights the thought that food encompasses many emotions – memories, bonds, tradition, and values, bringing the brand closer to a consumer’s daily life – beyond merely functional to an emotional connection.
Leveraging the trends in the market, Catch Spices has increased its focus on digital marketing to cater to its consumers.
The brand has also forged successful partnerships and initiatives to enhance market penetration, including co-promotion initiatives with consumer brands and trade loyalty programs.
The company’s leading portfolio of brands include Rajnigandha, Catch, Pulse, FRU, Ksheer, Pass Pass, BABA, Tulsi, L’Opera, Le Marche, UnCafe, Birthright, Laderach, LuvIt, Chingles, The Manu Maharani, and Namah,
The packaged spices industry in India is estimated to be INR 34,000 Cr (USD 4.2 Bn) in 2023 witnessing an 18% growth and a volume growth of 4%.
On the other hand, Catch Spices outperformed this trend for the same period having grown by more than 23% while the volume growth was more than double that of the industry.