Magicpin, an online discovery platform for retail and F&B outlets in the vicinity has announced it is joining the Quick commerce race, assuring a 15-min delivery window of fresh food from restaurants closeby.
Named as MagicNOW, the service will be available initially at Bangalore, Hyderabad, Mumbai, Chennai, NCR & Pune.
The fast deliveries will come up from outlets within a radius of 1.5 – 2 km from the place of ordering.
The company noted that it had conducted a pilot between 14 Nov. – 15 Dec. in select markets and over 75,000 deliveries were completed during this phase.
Over 2,000 outlets including brands such as Burger King, Taco Bell, Mc Donalds, Wendy’s, Chaayos, Faasos, participated in this experiment along with 1,000 local restaurants, according to MagicPin.
The service is being launched to cater to the ever rising demand for freshly prepared food from nearby outlets within a short radius but with a highest degree of quality and in a short delivery time.
MagicNOW, unlike other operators in this space, will not operate from a dark store, rather deliver freshly prepared food from partner restaurants.
A third party logistics (3PL) partner company Velocity will deliver the food items to customers who order on MagicNOW.
Velocity consolidates 3PL from service providers such as Dunzo, Rapido, Porter, Ola, Zypp, Shadowfax, etc. thereby streamlining the entire supply chain of operations.
Magicpin had informed earlier that it had emerged as the largest F&B seller on the Open Network for Digital Commerce (ONDC) processing over 1.50 lakh orders a day.
Editor’s Note
StartUps have created and are well serving a problem which never existed or one that consumers wanted – Quick Commerce.
What started with 10-min delivery of Grocery and hosuehold items has now extended to electronics, beauty products, fashion accessories, luggage, handbags, what not.
And now, the craze for a 10-min delivery of freshly prepared food, rather ready to consume food seems to be the hot category.
Zepto is launching Zepto Cafe while Swiggy has its own Bolt and Blinkit is launching Bistro – all three will deliver freshly prepared, ready to consume food from their dark stores.
The Q-Commerce market in India is said to be INR 50,000 Cr (USD 6 Bn) and startups are leaving no stone unturned to capture a portion of it.