One of India’s largest active ingredient skincare brands, The Derma Co. has ventured offline with its first store in the National Capital Region. Housed under the portfolio of brands managed by Honasa Consumer Limited, the brand was launched just before the Covid-19 pandemic began.
The first Exclusive Brand Outlet has come up at the Airia Mall in Gurugram, which has already been one of the most popular shopping centres on the northern suburbs of the city, which is populated with high rise apartments.
Varun Alagh, CEO & Co-Founder, Honasa Consumer Limited, said, “The launch of The Derma Co.’s first Exclusive Brand Outlet is a proud milestone in our five-year journey of building science-backed skincare solutions.
We have been witnessing strong demand for Derma Co. products from our current offline channels across the country and are doubling down on our presence with exclusive stores to provide a more immersive and personalized experience.
We remain committed to strengthening the active ingredient . market through our omnichannel approach, ensuring that effective, active ingredient-based skincare is easily accessible to consumers everywhere.”
Products of The Derma Co. were originally launched online through e-commerce platforms and off late through quick commerce portals as well. The brand is also present in select offline retail channels including modern trade outlets.
The Derma Co. is among the Top 20 Skincare Brands in India and the largest active-ingredient skincare brand, as per Euromonitor International.
The brand has delivered its products to over 17.5 mn consumers, according to the company.
Honasa Consumer Limited is a brand house with a wide portfolio of brands spanning personal care and beauty including Mamaearth, Aqualogica and Staze and has controlling stakes in beauty services brands such as Dr. Sheth’s and Bblunt.
Editor’s Note
Every brand which started online as a direct to consumer (D2C) offering through the internet has eventually moved to open offline stores. Nykaa is one of the top examples.
Fashion, Food, Heathcare, electronics, beauty products, cosmetics, etc. are some of the top categories where D2C brands have begun their journey with a digital first approach.
It is estimated that there are over 900 D2C brands currently in India and the market size is estimated to be INR 500,000 Cr (USD 60 Bn) by 2027.
Honasa Consumer is currently valued at INR 8,500 Cr (USD 1.05 Bn) and had raised INR 765 Cr before its Stock Market debut in Oct. ‘23.
For FY 23, the company reported revenues of INR 1,493 cr, up 58% over the previous year.