Global energy giant Shell and automobile maker BMW have renewed their decade long partnership, bringing collaboration across energy, innovation and premium technology.
With this signing, Shell will continue to support BMW M Motorsport’s factory racing program such as International Motor Sports Association and World Endurance Championship.
Aysun Akik, Vice President of New Business Development and Global Key Accounts, Shell Lubricants, said, “This announcement marks an exciting milestone in our unwavering partnership with BMW M Motorsport.
Over the last decade, we have been pushing the boundaries together, pursuing excellence, delivering value, and ultimately celebrating successes in major race series all over the world.
As the No.1 lubricants supplier for the past 18 years1, Shell will continue to deliver quality solutions and together with BMW M Motorsports, help bring the pleasure of driving to customers globally.”
Franciscus van Meel, CEO of BMW M GmbH, said, “Without strong partners like Shell, engagements by BMW M in series production and BMW M Motorsport in racing are unthinkable.
The fact that we can look back on ten years of collaboration is extraordinary – and I am very pleased that we are now reaching the next level together.
In addition to close collaboration within our current racing programmes, the development of new future technologies in both the racing and series production sectors is crucial.
As mobility and thus the entire automotive industry are changing rapidly, it requires partners who share our pursuit of innovation and perfection. This is absolutely the case with Shell.”
Shell will become the official partner of BMW M Trackdays, the iconic annual festival for BMW M car enthusiasts, taking place at the famous Nürburgring racetrack in Germany.
Customers will get the exciting opportunity to experience “Shell’s performance fuels” in their own BMW M cars, and could have the opportunity to test drive the latest models around the track.
Shell will also become the energy partner of BMW M Motorsport, with the automotive company exclusively recommending “Shell’s top global product brands” – Shell V-Power, Shell Helix, and Shell EV Plus – reinforcing the partners’ shared commitment to innovation in the energy sector.