Europe’s No. 1 Italian mattress brand Magniflex has entered the Kerala market with a massive 15,500 sq ft store at Kochi.
The store WISMA Home Solutions is a premier destination for world-class home and lifestyle solutions.
A standout feature now is the integration of Magniflex’s premium mattress range, renowned for its superior spinal alignment, breathability, and luxurious comfort.
Anand Nichani, Managing Director of Magniflex India, “Our expansion into Kochi is a key milestone in Magniflex India’s mission to bring world-class sleep solutions closer to our customers.
With a rising demand for premium sleep products, this expansion highlights the growing consumer preference for luxury mattresses, pillows, and accessories.
By offering our products in a physical store, we aim to enhance customer engagement, allowing them to experience firsthand the exceptional quality and comfort that define Magniflex.”
Editor’s Note
Started in a small workshop in Prato, Italy 63 years ago, Magniflex has over 100 products, including a variety of mattresses, pillows, and sleep accessories and is available in over 100 countries.
India’s mattresses market is estimated to be INR 25,000 Cr currently and brand mattresses brands such as The Sleep Company, Duroflex, Sleepyhead, etc. are trying to woo consumers with various innovative offers & promotions.
Thanks to a growing ilk of nuclear families and even middle class families with separate rooms and beds for family members, the growth in sales of mattresses is booming.