Globally acclaimed fast food brand and QSR chain Burger King has announced the achievement of operating 500 restaurants in India. The company entered India in Nov. 2014 and currently operates in 119 cities, with more than 60 outlets coming up last year.
Most of the restaurants operated by BK feature state of the art tech-first designs where self-ordering kiosks and table ordering solutions have been implemented.
The company also offers table service at all their restaurants to offer enhanced dining experience to their guests.
Rajeev Varman, Group CEO and Whole Time Director – Restaurant Brands Asia Limited, shared his thoughts on the milestone, “Crossing 500 restaurants is a defining moment in Burger King India’s journey.
This achievement is a reflection of our commitment to accessibility, innovation, and guest satisfaction. As we continue our expansion, especially in Tier-II and Tier-III cities, our focus remains on delivering great value, India relevant innovations and tastes, and an elevated guest dining experience in our restaurants.
Our growth is driven by deep consumer insights, cutting-edge technology, and an unwavering passion for quality service.”
The Burger King app has over 10 lakh downloads and offer exclusive offers and seamless ordering.
BK Cafe, the coffee division of Burger King was launched in Nov. ‘21 and is currently part of over 450 restaurants.
Editor’s Note
BK India is operated by Restaurant Brands Asia, the master franchisee in the country for Burger King and Popeyes. The company reported revenues of INR 2,456 Cr for FY 24-25, an increase of 17% over the previous FY.
Burgers were introduced in India by McDonalds which entered the market during the early 90s. It was common to witness crowds wait outside burger outlets when ever they opened new stores in new geographies during the 2000s.
Over time, international brands have found their own niche for the snack in India and have launched several innovative menu items for the country’s discerning consumers.
Indian consumers love burger as a snack due to its convenience, affordability, local adaptation, changing consumption habits and a few healthier options too.
However, the QSR industry has been finding the going tough since the Covid-19 pandemic, primarily due to health reasons as well as an irrational expansion coupled with competition.