A diamond specially crafted for prosperity, to celebrate the auspicious occasion of Akshaya Thrithiya has been launched by Aukera, one of India’s leading lab grown diamond (LGD) brand.
The newest collection – the “Custom Cut Infinity Diamond” has been co-created by Aukera in association with renowned astrologer Dr. Jai Madaan.
Lisa Mukhedkar, Founder & CEO of Aukera, said, “Akshaya Tritiya, a day steeped in astrological significance, is traditionally considered an auspicious time for buying jewellery in Indian households.
We wanted to encourage more customers to buy diamonds without worrying about any astrological imbalance while fulfilling the desire to make a purchase on the auspicious day.
We are thrilled to partner with Dr Jai Madaan to bring this extraordinary collection of Custom Cut Infinity Diamond to our discerning clientele.
The Infinity Diamond embodies the essence of Akshaya Tritiya, and we believe it will become a treasured possession for those seeking prosperity and good fortune.”
Renowned astrologer Dr Jai Madaan added “The unique cut of diamond, co-created with Aukera has 8 sides, linking closely with Asha Lakshmi.
The 8 forms of Goddess Lakshmi will enhance the chances of endless prosperity and abundance. The diamond is no dosham which is no blemish. Akshaya Tritiya is an occasion when you buy to welcome prosperity.
This year, this unique piece is a beautiful way to welcome Goddess Lakshmi into your home. I also advise a specialising crafted Paaduka – for more blessings and divinity”.
Aukera has announced a special rate for pre-bookings made on or before Akshaya Tritiya.
As a token of good fortune, every customer who pre-books will receive an assured reward: a sacred silver Lakshmi Paduka, believed to bring eternal prosperity and good fortune.
Each piece of Aukera is IGI certified and comes with a Buy-Back & Exchange option. Aukera has its stores currently at Bangalore and Hyderabad as well as an online store.
Editor’s Note
Lab Grown Diamonds are the most in-thing currently in India, with prices at 5-8% of traditional diamonds, with an almost uncanny resemblance to the original ones.
The LGD market is growing faster in India than traditional diamonds, due to its affordability and popularity among the Gen Z & the Millennials.
The LGD market in India is estimated to grow 8 times to INR 16,400 Cr (USD 2 Bn) by 2031 from the current INR 2,265 Cr (USD 265 Mn) pa.