Global fashion brand Levi’s® has launched its latest collection with fashion icon, musician and its global brand ambassador Diljit Dosanjh. The campaign brings relaxed and loose fits to the forefront, redefining effortless style with confidence and ease.
Relaxed and loose silhouettes are taking centre stage in global fashion currently and Levi’s® is in the forefront to lead this revolution.
The “Easy in Levi’s® campaign introduces a range of new relaxed and loose fits that deliver a fresh take on comfort and self-expression.
Amisha Jain, Managing Director and SVP, South Asia, Middle East and Africa at Levi Strauss & Co. said, “With ‘Easy in Levi’s®’, we’re tapping into the growing demand for relaxed and loose silhouettes that marry comfort with style.
Diljit Dosanjh brings this vision to life, proving that when you feel good in what you wear, effortless style follows.”
Levi’s® Loose Fits deliver a fresh approach to casual dressing. Whether you’re drawn to the clean-cut vibe of the 555™ Relaxed Straight, the carefree energy of the 568™ Loose Straight, or the bold attitude of the 578™ Baggy, these fits are designed to be lived in and styled your way.
Editor’s Note
Levi’s® reported annual revenues of USD 6.4 Bn for 2024 and operates brands including Levi’s®, Dockers®, Levi Strauss Signature™ and Beyond Yoga®.
Levi Strauss & Co. operates over 3,400 brand-dedicated stores and shop in-shops as well as through department stores, large format stores and through e-commerce platforms globally across 120 countries.