In CY 2024, Mercedes Benz sold its highest ever number of cars since its entry in the country three decades ago. During FY 24-45, again, the brand recorded its highest ever sales in one of the fastest growing luxury markets in the world.
Buoyed by higher disposable incomes, soaring aspiration levels of upper middle class consumers and the desire “to own a luxury badge” is propelling HNIs to invest in the covered 3-Point star.
To cater to the needs of discerning customers, Mercedes Benz has launched 2 new state-of-the-art facilities in Hyderebad, Telangana.
Spread over 39,000 sq ft area in the IT corridor of the city, authorised dealer Mahavir Motors will operate a 2S facility – Sales and Service. The 19-bay service area can manage over 480 vehicles a month.
Another 2S facility, being handled by Landmark Cars will offer a 6-bay Service Centre, capable of handling 150+ cars a month.
The newest centre in North Bangalore is located on the Bellary Road towards the International Airport and has been invested by the company’s longstanding partner, Sundaram Motors from the TVS Group.
This facility has been created with a ‘Customer First’ philosophy, featuring the Premium ‘Aero Hub’ and ‘Pitstop’ concepts, that ihave been designed to offer world class customer convenience.
Mercedes Benz showrooms are present in over 50 cities with 125+ touchpoints.
Editor’s Note
Mercedez Benz (MB) has always been the epitome of luxury ownership in India. For several decades, owning a ‘Merc’ has not just been a status symbol but also signifies a sense of achievement in life.
While Audi and BMW cater to a relatively younger profile of consumers, Mercedes remains the undisputed leader in offer luxury automobile in India.
Needless to say, the consumer profile of MB begins more or less where that of the other two German carmakers end – the typical Mercedes owner is in their early 40s, while the top end buyers of Audi and Beamer are in their 30s.