When Truefitt & Hill, the world’s oldest barbershop and custodian of gentlemanly tradition comes together with Mercedes Benz, the embodiment of automotive excellence, the result is more than a collaboration.
It’s a curated experience where heritage, craftsmanship, and elegance converge.
Both brands share a singular philosophy: Every detail matters.
From the engineering of a handcrafted engine to the precision of a straight razor shave, luxury lives in the seamless harmony of form and function, grace and power, style and substance.
This union is not just about aesthetics, it’s about presence.
The way you enter a room. The confidence behind the wheel. The ritual of preparation that precedes greatness.
Because a true gentleman doesn’t simply arrive, He makes an impression.
This collaboration is a tribute to those who appreciate the quiet authority of refinement, the art of showing up impeccably, and the timeless truth that how you present yourself shapes how the world receives you.
Editor’s Note
Honoured by the Guinness Book of World Records as the world’s oldest barbershop, Truefitt & Hill has been crafting grooming experiences for gentlemen since 1805.
With its roots deeply immersed in London society, it is perhaps inevitable that the company’s past encompasses historic touchpoints throughout history.
Truefitt has served nine reigning monarchs, was endorsed by Queen Victoria, received an enthusiastic nod by Charles Dickens in ‘The Uncommercial Traveller’, made a presence on the Titanic and hosted a clientele including Oscar Wilde, Sir Winston Churchill, Alfred Hitchcock, David Niven and Frank Sinatra.
B. U. Bhandari is a diversified business group based in Pune, India, involved in various sectors including automobiles, real estate, and renewable energy.
They are known for their automobile dealerships, representing brands like Volkswagen, MG Motors, and Triumph Motorcycles.