Minister White, a traditional wear brand focusing on dhotis and shirts has opened its 51st Exclusive Brand Outlet (EBO) in India.
The newest store has come up at Tiruvannamalai town, which houses one of the five temples of Lord Shiva, dedicated to Fire, (among the five elements).
The store was inaugurated by Thiru. T. V. S. Irasaaram, Former Chairman, Arangavalar Kuzhu and Treasurer, Thiruvalluvar Thiruvizha Kuzhu.
S. Pothiraj, Managing Director & CEO, Otto Clothing Pvt. Ltd. (OCPL), said:“Tiruvannamalai is a spiritual capital where tradition is lived every day. During the monthly Girivalam and across temple festivities, devotees naturally choose dhotis and traditional shirts as a mark of devotion.
The local community here gives great importance to classic attire, and we’re honoured to bring Minister White closer to them with our 51st showroom.”
Suresh Ramasubramaniam, Chief Business Officer, Minister White, added: “Tiruvannamalai’s retail market shows strong, year-round traction for traditional wear—peaking during Girivalam, Karthigai Deepam, and family occasions.
Our curated range, reliable sizes and modern conveniences make shopping effortless. We’re confident this store will become a hub for heritage wear in the region.”
Founded in 2014, Minister White pioneered innovations like the Flexiwaist™ dhoti for easy, comfortable fit across ages and sizes.
Editors Note
The brand’s portfolio includes premium Panchakacham dhotis, cotton & art-silk shirts, matching Shirt–Dhoti combos, festive kurtas, children’s wear, and accessories such as vests, briefs, dhoti belts, and angavastram.
Manufacturing is anchored in Tamil Nadu with facilities at Srivilliputhur, Salem, and Sriperumbudur.
Minister White now operates 51 EBOs across South India and retails via 5,000+ Multi-Brand Outlets nationwide.
The company plans to expand to 100 EBOs by FY 26–27, deepen presence in North India, and explore overseas markets including the USA, UK, Middle East, and Southeast Asia.