For some, Hush Puppies is just a breed of dog. For many, it’s a Brand that they have grown with. The iconic premium footwear brand, is commemorating its 65th birthday with a unique, month-long celebration across all touch points.
From restorative yoga session with puppies, special discount offers at Hush Puppies exclusive stores and on the company’s website, the celebrations were culminated by the unveiling of a larger-than-life installation of the brand’s iconic mascot – the Hush Puppies Basset Hound.
A gigantic Basset Hound-themed van circled the streets of Gurugram capturing eye-balls, leaving a trail of smiles and wonder.
Its vibrant and playful design drew the attention of both young and old, sparking conversations and igniting curiosity.
As captured in the film, the excited faces of the passersby were a reminder that a touch of creativity and whimsy can bring unexpected delight in the midst of daily life.
To share this moment with cherished consumers, the van visited the homes of select consumers distributing smiles, cakes & special offers.
Ullas Vijay, Head Category and Communications, Bata India said, “The initiatives for Hush Puppies’ 65th Birthday go beyond just brand activations. The brand’s mission is to inspire individuals to live life on the bright side and we, at Bata India, wanted to celebrate in a way that reflects the brand values of Hush Puppies: ‘Be True, Be Comfy, Be Bright, Be Bold.’
“We commend Hush Puppies’ 65-year legacy of impeccable craftsmanship and innovative design. Here’s to more style, comfort, and positivity!“, he added.
Hush Puppies, a global footwear brand known for its iconic style and comfort, is retailed by Bata in India.
Currently there are 100+ Hush Puppies exclusive stores and the brand is retailed across 1000+ Bata Stores in the country.
Bata India, a century old brand in the country served 250,000 customers daily in 2022.
The retail network consists of 2,150+ stores (Company Owned, Franchise and Store in store point of sales). Bata India sells close to 50 million pairs annually.