Tommy Hilfiger Opens Its Own Digital Door
Tommy Hilfiger's in.tommy.com links 350-plus Indian stores to its own website — why owning the customer journey is premium fashion's...
Shoppers Stop decodes Denim for every personality
Shoppers Stop's 'Denim Decode' campaign curates over 2,000 styles with Levi's as Official Fashion Partner and Vogue's editorial authority, establishing...
PALMONAS Crosses 101 stores across Two Countries
India's fastest-growing demi-fine jewellery brand PALMONAS, crosses 101+ stores across 35+ cities and two countries, backed by a INR 55...
Vijay Deverakonda Co-Founds Skincare Brand Unhype
Actor Vijay Deverakonda co-founds Unhype, an online-first, science-backed skincare brand targeting India's 18–30 age group with honest three-step routines, in...
McDonald’s Bets Big On Its Franchisees
McDonald's USD 8.5 billion franchisee support plan signals a partner-first shift in global QSR, with lessons for India's master franchisees.
INR 2,000 Crore: L Catterton backs Nandhana Palace
L Catterton, the LVMH-backed global consumer private equity firm, acquires a minority stake in Bengaluru's iconic Nandhana Foods, valuing the...
Dunkin’ for Dogs: The Drive-Thru That Wagged Back
How Dunkin’ turned a drive-thru lane into purpose-driven brand equity — and why seven years of cause marketing beats any...
Starbucks Brews Big on Friendship Day — And Goes Reserve in Hyderabad
Coffee, friends and discounts, a lethal combination this Friendship Day weekend with Starbucks by S. Shriram, Editor-in-Chief India’s largest coffee...
