IPL Cricketer and Sunrisers Hyderabad Team skipper Pat Cummins unveiled the 2024 Summer collection of world renowned sunglasses brand Carrera recently.
Carrera is an esteemed Italian lifestyle and sports eyewear brand under the Safilo Group.
The Safilo Group reaches approximately 100,000 selected points of sale worldwide with an extensive wholly owned network of subsidiaries in 40 countries and more than 50 partners in 70 countries.
Safilo’s well-established traditional wholesale distribution model encompasses eyecare retailers, chains, department stores, specialized retailers, boutiques, duty free shops and sporting goods stores.
It is well complemented by Direct-to-Consumer and Internet pure player sales platforms, in line with the Group’s development strategies
Pat Cummins said, “I am thrilled to be a part of Carrera’s journey and to represent a brand that embodies innovation, style, and quality. The Summer Collection truly captures the essence of Carrera’s spirit, and I cannot wait for everyone to experience it“.
Ashutosh Vaidya, Managing Director, Safilo Group said, “We are thrilled to have Pat Cummins as our brand ambassador, and his presence at the launch of our summer collection is a testament to our commitment to innovation and style. Our partnership with Helvetica Eyewear Boutique further strengthens our presence in the Indian market, and we look forward to a successful collaboration“.
Carrera’s Summer Collection 2024 embodies the spirit of the season, offering youthful, bold, and sporty designs inspired by the latest fashion trends.