BIRKENSTOCK, globally acclaimed footwear brand has announced the appointment of Ms. Evelyn Chua as its new Managing Director for South-East Asia and Down Under.
Klaus Baumann, Chief Sales Officer of the BIRKENSTOCK Group: “South-East Asia is a region with a huge growth potential. With the additional capacity that we can allocate since the go-live of our new plant in Pasewalk, we are now able to meet the needs of the Asian customers for our products.
I am convinced that Evelyn Chua is the perfect leader to manage our presence in this very important region. Welcome aboard!”
Evelyn Chua said, “I’ve always been a firm believer of the footbed. In my university days, I only wore my two pairs of Madrid and my Mayari. Our brand enjoys a strong awareness in the region. I am convinced that its margin for growth is still enormous”.
Evelyn will be leading the region from the regional headquarters in Singapore, overseeing operations across Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, Australia, and New Zealand.
With this high-profile recruitment, the inventor of the footbed aims to further deepen its footprint within this dynamic region, elevate BIRKENSTOCK’s positioning across all channels and push innovative retail formats.
The German brand has a presence in over 90 countries across the world and operates 54 own stores.