TATA Starbucks, the JV between India’s eponymous TATA Group and the world’s largest cafe chain decided to create a milestone cafe to celebrate its 100th store in the maximum city that is Mumbai.
In 2012, Starbucks opened its first cafe in India at the Horniman Circle, amidst densely populated corporate offices. This was followed by the first ever Starbucks Reserve store in the city, it;’s first cafe at a Metro rail station, an experiential store that served 16 varieties of coffee and now, its 100th cafe.
Sushant Dash, CEO, TATA Starbucks said, “Marking our 100th store in Mumbai is more than just a milestone; it is a celebration of the enduring bond we share with this incredible city.
Mumbai has been at the heart of our journey in India, inspiring us with its energy, diversity, and relentless spirit.
This city has allowed us to grow and innovate and as we look to the future, we are excited to continue bringing unique coffee experience to this great city while honouring the stories that Mumbai has helped us create.”
To mark the centenary, Starbucks is launching two exclusive beverages that pay tribute to Mumbai’s iconic flavours – Bombón Cloud and Kala Khatta Cold Brew.
“We’re delighted to bring these unique offerings to life, celebrating the city’s essence in every bite and sip.” shared Celebrity Couple Genelia & Riteish Deshmukh, Founders, Imagine Foods who have collaborated with Starbucks.
Mumbai’s vibrant energy and rich culinary heritage make it a city unlike any other.
Through our collaboration with Starbucks, we’ve had the opportunity to infuse innovation into iconic street flavours.
The bold Reverse Vada Pav, the comforting Pav Bhaji Pull-Apart, and the indulgent Kheema Danish are not just creations; they’re a tribute to the spirit of Mumbai and its love for food.
Starbucks has joined hands with one of India’s most renowned contemporary designers, Anamika Khanna, to create an exclusive merchandise collection.
The collaboration beautifully captures the spirit of Mumbai, paying homage to the unique pockets that define the city’s vibrant character.
The Anamika Khanna + Starbucks collection will be available by the end of the month in select stores across 16 key locations such as Bandra, Colaba, Worli and Juhu offering customers a chance to own a piece of this artistic tribute to Mumbai.
Editor’s Note
Starbucks, like several international brands has taken interest in India for over 2 decades, before finally entering India in 2012 with the TATA Group as a JV Partner.
Being a predominantly tea-drinking nation and coffee being a relative expensive beverage to consume, Starbucks has deftly navigated the Indian opportunity and currently operates over 450 cafes across the length and breath of the country.
With its premium appeal, the chain is not only a hit in megacities and metros , it has also endeared the love of Indians living in Tier 2/3 towns including tourist destinations.
The company is said to have made an estimated turnover of INR 1,200 Cr for FY 24, though it is not yet profitable. Brands like Starbucks do not look to make quick money, rather are present in markets like India for the long term.