The world’s second largest burger chain has opened its newest outlet in a tier 3 town in India! Burger King, operated by Restaurant Brands Asia Ltd. has opened its 113th store in India at Tirupati.
With a growing tourist economy led by the richest Hindu temple on Earth, the tiny town of Tirupati in Andhra Pradesh has been attracting notable domestic and international brands in the last 4 years.
Located at the iconic Air Byepass Road, the launch was a vibrant affair with over 100 families joining the celebration, which turned out to be a true community event.
Kapil Grover, CMO, BURGER KING® India, shared:
“Tirupati is a significant location for us—not just for its cultural importance, but also for the vibrant community we’re excited to serve.
With this launch, we bring Burger King’s signature taste and digital convenience to Tirupati, while staying true to our promise of quality, taste, and value.”
Every new restaurant we open brings us closer to diverse communities across India. Our focus is to deliver a memorable guest experience through taste innovation, digital-first ordering, and exceptional value.”
BK will offer its flagship value offer, 2 Veg Burgers for INR 79 and 2 Chicken Burgers for INR 99 along with its digital first philosophy including self-ordering kiosks, QR code based table-ordering and an enhanced table service as well.
Editor’s Note
Neither is Burger King an exception, nor the temple town of Tirupati is, as far as retail expansion goes .
Indian brands have been quite literally queuing up small towns across India, from Baramulla in J&K to Marthandam bordering Tamil Nadu and Kerala, with a scarcity of high grade retail space in these cities.
So much so, that several landlords are even willing to invest on built to-suit stores, to keep up with the demand, as well as command higher rents.
Historically, these small towns had a central part of the town which had retail stores, mostly the unorganised and perhaps a few semi-organised ones. Now, newer stores are coming up outside these crowded market areas.