Otto, one of India’s leading menswear brands has announced the opening of its 82nd Exclusive Brand Outlet (EBO) at Tirupati, Andhra Pradesh.
The 2,000 sq ft store, spread over Ground, First & Second floors, is located at the temple city’s most preferred shopping destination, the Air Byepass Road.
Mr. Pothiraj, Managing Director and CEO of Otto Clothing Pvt. Ltd. said, “We are very excited to open our sixth store in Andhra Pradesh, at one of the fastest growing economies which is contributing to the state GDP.”
“Tirupati is not just a pilgrim centre anymore; rather, it is a bustling and upcoming metro city, with a huge boom in employment and entrepreneurship, leading to higher disposable incomes. Consumers are now preferring trendy attire even for their day to-day wardrobe!”
Otto offers a wide range of shirts and trousers across variousfabric materials, denims, and accessories.
The brand currently retails through over 4,000 Multi-Brand Outlets (MBOs) across the country and plans to expand to 100 EBOs during the current fiscal.
Ms. Varsha Pothy Sivasankaran, Chief Business Officer added, “We launched our first store on 15th July 2012. As we enter the 14th year of our operations today, I am proud to say that brand Otto has endeared millions of consumers and their families with its stylish and comfortable range of menswear.”
“To have Mr. Dulqer Samlan, pan-India cinema actor as our Brand Ambassador for a decade has immensely helped the brand to reach out to thhe Millennials, the GenZ as well as the older generations of consumers.
Like “Lucky Bhaskar”, we have also been extremely lucky to have a steady growth in the region, thanks to continued patronage of our beloved customers over the years.”
The company employs over 3,000 people across its HQ in Chennai, retail stores, factories and warehouses that are located across the country.
The company has massive expansion plans over the next 18-24 months through Company owned as well as Franchise stores.
Editor’s Note
With a growing number of younger Indians with higher disposable incomes in smaller cities and towns, several apparel brands are planning to focus more in the hinterland of India in the coming times.
The menswear apparel market size in India is currently estimated to be INR 245,000 Cr (USD 32 Bn)in 2025.