How many Retailers in India can claim a legacy of 95 years, having served four generations of customers, pivoted new concepts and formats and is always innovating, setting benchmarks for the department store industry? The first ISO 9001 certification across any retail format in India; Guinness World Record for making the longest silk saree – 120 metres (1,275 sft.); honoured the Govt. of India and Silk Board of India for selling the most number of silk sarees in the country; and many such accolades.
Enter Pothys, a household name in Tamil Nadu with 16 branches across the state and opened its doors for the 17th today, 20 Aug. ‘21. The monumental store is spread over 200,000 sft. and for the first time houses their gold junction in the city, aptly named “Pothys Swarna Mahal”. The company opened a standalone store in July at their hometown, Tirunelveli. The store, located at the southern suburban part of Chennai, known as Chromepet (as the Chrome Leather Factory was located here many decades back), which is also one of the most happening retail hubs of the city.
Mr. Ramesh, MD, Pothys says “Chennai has seen a terrific growth in the last 25 years which I have personally experienced since the time we stepped in here. Whether in terms of population growth or economic growth, there’s been growth all around on all fronts. People’s lifestyles have caught up with this phenomenal growth and their needs too have increased exponentially. With newer markets opening up, Pothys, in line with their “CUSTOMER FIRST” approach, felt the need to be closer to the customers’ door step and hence is opening their huge and spectacular showroom in Chromepet, providing all the latest facilities to give a luxurious and never before shopping experience to its customers. After its tremendously successful launch of “POTHYS SWARNA MAHAL” in Tirunelveli, home town of Pothys, the jewellery store is coming to Chennai in a very big way, with textiles and jewellery, both under one roof”.
In addition to the textile showroom, Pothys Chromepet has a high-end huge Super Market, stocked with an exhaustive list of household items, electronics, cosmetics, fashion jewellery, provisions, fruits and vegetables, available at unbelievably low prices. The store allows free parking for its customers and offers the “Green Card” loyalty program for their customers. Having set many benchmarks in the past, including roping in Padmashree Kamal Hassan for one of their previous advertisements, Pothys will continue to set new benchmarks in the apparel cum mass department format in the country. In the latest ads, the company’s promoter, the family and staff have appeared in an extremely engaging Television Commercial.
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