Editor In-chief

 

So, why another website for Retail?

Whenever I wanted to look up about a Consumer Brand in Fashion or FMCG, Retail chain or regional behemoth, the only solace was “Google”.

While I looked up for one particular information, the site would throw up so many interesting information that after a while, I would wonder what did I first came looking for. Time would have elapsed, still I wouldn’t have got what I came seeking…

Thus, “Retail Updates” was born first in my mind and it took me a fortnight to put the initial website together in June 2021, all by myself while searching for latest industry anecdotes and my own analysis of key industry impacts, including listed companies as well as small time players.

I have been writing my views on Retail for the past 19 years, so this portal is a natural extension to that extent, just that this would carry a lot more information than what is already being covered (or not adequately covered, perhaps) on the world wide web and beyond. News and Views, as they are, without mincing words, just how I am used to be in real life.

My intention is to gather and offer as much information as possible about consumers, retail brands and retailers. From India and beyond. This is just a beginning.

PS: E&OE – meaning Errors and Omissions expected. I am not a Media moghul, nor a seasoned journalist like many of you out there. Rather, I am a Retailer by Profession and Choice since 1997.

So, views expressed here are absolutely mine and I try my best to remain unbiased and call things spade as they are. But do let me know if there are any inadvertent errors or mistakes and happy to correct.

Afterall, today is my first day in Retailing. Every day is. Thanks for passing by.

S. Shriram,

Editor in-Chief, Retail Updates.

Of the Industry, For the Industry, by an Industry veteran.

 

EPFO wage hike rattles Retail’s thin margins

EPFO’s wage ceiling hike to INR 25,000 adds INR 1.70 crore annually to a 100-store retail chain’s payroll, demanding INR 1,475 in extra daily sales per store and raising urgent questions about attrition, workforce formalisation, and retail’s people strategy.

Shoppers Stop decodes Denim for every personality

Shoppers Stop’s ‘Denim Decode’ campaign curates over 2,000 styles with Levi’s as Official Fashion Partner and Vogue’s editorial authority, establishing a personality-driven framework that reaffirms why category-led offline retail remains India’s most powerful fashion destination.

TAG Heuer Carrera Chronograph takes the lead

TAG Heuer relaunches the Carrera Chronograph Sport in a refined 42mm avatar for September 2026, timed to Formula 1’s Spanish Grand Prix debut in Madrid — a bold signal of the brand’s India ambitions.

Dholakias anchor India’s Lab-Grown Diamond ambition

India’s lab-grown diamond market — pegged at USD 2.8 billion in 2025 and projected to hit USD 11.6 billion by 2035 — is drawing billion-rupee investments and cabinet-level attention as Surat builds its claim to the world’s most complete LGD value chain.

Vijay Deverakonda Co-Founds Skincare Brand Unhype

Actor Vijay Deverakonda co-founds Unhype, an online-first, science-backed skincare brand targeting India’s 18–30 age group with honest three-step routines, in a market projected to reach USD 5.1 billion by 2032.

Made You Look: Peep Beauty’s Bold Bet

Peep Beauty, India’s first eye beauty brand, raises ₹12 crore, names Triptii Dimri as Investor and Co-Creator, and launches the ‘Made You Look’ campaign to redefine coloured contact lenses as an everyday beauty essential for Indian consumers.

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