German Sportswear Brand adidas has opened it’s flagship concept store in Jakarta at the Pondok Indah Mall 3. The 3,500 sft store mimics a stadium like environment and caters to top sporting and athletic needs of shoppers including running, training, football, basketball among others. The “Stadium Evolution” store as it has been named transforms the place into a refined sports stadium, with the gate entrance taking customers straight into a stadium like store to give a sense of place as well as the experience of shopping in a near-natural like environment. The aesthetics are well complimented with digital displays catering to the Gen Z & the Millennials who prefer playing games off the field and on their devices alike. The athelete’s locker style fitting rooms provide a brand-new experience in sportswear shopping in the country.
“At adidas, we believe retail expectations have shifted from products to experiences. With our Stadium Evolution and The Collection stores, we are creating experiences that help customers amplify their personalities and fortify their true selves by empowering expression through fashion,” said Benjamin Handradjasa, President Director & Country Manager of adidas Indonesia. “As we recover from the pandemic in 2021, Kanmo Group has strategically partnered with adidas to open these two beautiful stores at Pondok Indah Mall 3. We believe 2021 will be a year of recovery and with a strong partnership between adidas and Kanmo Group, we look forward to welcoming customers back to the mall and experiencing the latest concepts by adidas. By opening these two stores at once and continued expansion in future, we believe strongly that the Indonesian consumers will rebound. We are excited and confident in the growth opportunities with adidas, as they have proved the strong presence in the sport, fashion, and streetwear categories,” said Manoj Bharwani, Co-Founder and Group Managing Director of Kanmo Group.
On the other side of the mall, adidas also opened it’s concept format, The Collection store which will cater to fashion-forward millennials, sneaker enthusiasts and street style fashionistas. Spread over 3,500 sft, the store showcases adidas’ latest collections including Archive Rack and a wide range of classic across premium sportswear, lifestyle and sports-inspired streetwear. The store also houses a designer rug by prominent Indonesian artists Tutu & Abenk Alter.