Fashion

Victoria’s Secret onboards Amazon

Fashion Retail sizzles amidst looming 4th wave of Covid

Ethnic wear brand Shree launches flagship store at New Delhi

Vegan cosmetic brand Brillare charts massive expansion plans

Kamal Haasan to launch D2C brand KHHK

Aditya Birla Fashion adds Masaba to it’s fashion retail cart

E-Commerce

Vinod launches 100% Virgin Aluminium Cookware
Indian Ecomm

Vinod launches 100% Virgin Aluminium Cookware

January 21, 2022
Ola! Now get Groceries in 10 mins
E-Commerce

Ola! Now get Groceries in 10 mins

March 13, 2022
Shadowfax goes the extra mile to vaccinate its fleet
E-Commerce

Shadowfax goes the extra mile to vaccinate its fleet

January 21, 2022
Kamal Haasan to launch D2C brand KHHK
E-Commerce

Kamal Haasan to launch D2C brand KHHK

January 25, 2022
Sunday, May 22, 2022
  • Login
Retail Updates
No Result
View All Result
  • FMCG
    • FMCG Food
      • Indian FMCG – Food
      • Regional FMCG – Food
      • StartUps FMCG – Food
      • International FMCG – Food
    • FMCG Non-Food
      • Indian FMCG Non-Food
      • Regional FMCG Non-Food
      • Startups FMCG Non-Food
      • International FMCG Non-Food
  • Fashion
    • Luxury
    • Womens’
    • Menswear
    • Kidswear
    • Innerwear
    • Accessories
      • Cosmetics
      • Eyewear
      • Footwear
      • Leather
      • Personal Care
      • Watches
      • Wearables
  • F&B
    • QSR
    • Traditional
    • Cloud Kitchens
  • E-Commerce
    • Amazon
    • Indian Ecomm
    • Services
  • Malls
    • Mall Chains
    • Standalone Malls
  • International
    • USA
    • Singapore
    • China
    • Middle East
    • SE Asia
    • Europe
    • Oz & Nz
    • SouthAm
  • Specialty Retail
    • Travel Retail
      • Airports
      • Metro Rail
      • Railways
      • Highways
    • Auto Retail
      • 2W
      • 4W
      • EVs
      • Fuel Retail
    • Liquor
    • Salons
    • CDIT
    • Grocery Retail
    • Home Improvement
  • Entertainment
    • Cinemas
    • Multiplex
    • OTT Platforms
    • Theme Parks
    • Others
  • Retail Tech
    • Digital
    • Retail AI
    • PoS S/w
    • Payments
    • Credit Cards
    • Crypto
    • Tech Delivery
  • Cities
  • Corporates
    • Industry Info
    • Global
      • Apple
      • Nestle
      • Walmart
      • Starbucks
      • Shell
    • Indian
      • Aditya Birla
      • Arvind Fashions
      • Future Group
      • Reliance
      • Tata Group
      • Shoppers Stop
      • ITC
      • HUL
      • Marico
      • Britannia
      • Dabur
      • Patanjali
      • Reckitt
      • Colgate
    • Listed Cos.
  • Opinions
    • Blogs
    • Videos
    • Interviews
    • Lockdown Impact
    • Editor’s Note
Retail Updates
Fashion Retail sizzles amidst looming 4th wave of Covid

Fashion Retail sizzles amidst looming 4th wave of Covid

by Editor
April 27, 2022
in Fashion, Industry Info, Malls
Reading Time: 2 mins read
0

Retailers across India reported a stellar 4th weekend in Apr. ’22 ahead of Ramzan, in what could be one of the best months in the past 3 years. the Fashion Retail industry, especially has been extremely stressed with burgeoning inventory, thanks to a low sell-through during the season and fewer takers during EoSS – End of Season Sale, thanks to terrific competition from e-commerce companies.

Many Malls in India reported ever highest footfalls during the 22-24 April weekend and are rejoicing a near-full parking area (for cars), a sight which speaks lots of customer traffic. Multiplexes across India reported over 95% occupancy for all shows over the weekend with pan-India releases such as KGF 2, RRR among others rocking at the Box Office despite stiff competition with vernacular language releases.

YOU MAY ALSO LIKE

Retail Horoscope for May 2022

Victoria’s Secret onboards Amazon

“Customers are back in the stores, it feels like Deepavali rush of 2018-19”, says Rashmi, a store in0charge in one of the tony malls in South Bangalore. “I have not seen this kind of enthusiasm by shoppers in a very long time. We didn’t have enough time to take tea / lunch breaks, but we are not complaining, as we will earn sales incentives this month after 3 years!”, gushes Rashmi. Merchandisers are equally stunned at the take-off of merchandise during the mid-season, which is usually when sales slows down. Baisakhi, Bihu, Ugadi, Tamil New Year and Ramzan (shopping) all collided in a single month, which is nothing short of a bounty for retailers.

Food Court operators are the most satisfied lot in the melee. Usually, shoppers (and diners) do not visit a mall only to eat at a food court, especially. Considered to be relatively less-expensive than the stand alone stores in the malls, food courts attract hordes of diners, mostly families and groups of friends who prefer to share a meal or two. Dinesh, a franchisee at one of the malls in Bangalore where he runs an ice-cream shop wonders why are consumers eating so much of ice-cream all of a sudden. “Seems like people have thrown away the notion that Covid-19 gets aggravated with ice-cream, so they are now back in full flow, just like a few years ago”, says a happy Dinesh who would be placing more orders to his Franchisor this month than in the past 4 years. “Even in 2019, I didn’t see this kind of rush to eat ice-cream at Malls, I am so happy”, says Dinesh.

Specialty stores & Department stores have seen a 3x surge in footfalls, according to most Managers who run the 30,000 – 50,000 set large format stores. Sales have doubled over the weekend compared to similar weekends all through the year. Even as the Fourth wave of the pandemic is looming, with cases being reported all across major states, shoppers have seem to have taken the wave head-on, perhaps due to their confidence in their own vaccine shots. The scorching summer of May 2022 is said to drive more shoppers to malls anyway.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on Telegram (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)
  • Click to share on Skype (Opens in new window)
  • Click to email this to a friend (Opens in new window)

Like this:

Like Loading...

Related

Tags: apparelconsumersFashionfeaturedMallsretailshopping
ShareTweetShare

Related Posts

Retail Horoscope for May 2022
Industry Info

Retail Horoscope for May 2022

May 1, 2022
Victoria’s Secret onboards Amazon
Fashion

Victoria’s Secret onboards Amazon

May 1, 2022
Ethnic wear brand Shree launches flagship store at New Delhi
Fashion

Ethnic wear brand Shree launches flagship store at New Delhi

May 1, 2022
LuLu Group to play LaLaLa in Tamil Nadu
Industry Info

All is well, says Retailer‘s body; 12% growth over 2019 levels

May 1, 2022
LuLu Group to play LaLaLa in Tamil Nadu
Cities

LuLu Group to play LaLaLa in Tamil Nadu

May 1, 2022

Listed Companies

Titan Industries grows 36% yoy | Tanishq Jewelry by 37% over FY 20-21
Latest News

Titan Industries grows 36% yoy | Tanishq Jewelry by 37% over FY 20-21

by Editor
March 6, 2022
0

Bouyed by an overwhelming growth in footfalls across key formats by over 30%, Titan Industries posted a whopping 36% yoy...

Read more
Dominos India now at 1,500 locations – Revenues up 13%

Dominos India now at 1,500 locations – Revenues up 13%

March 6, 2022
Reliance Retail revenue grows 52% YoY – Q3 FY 21-22

Reliance Retail revenue grows 52% YoY – Q3 FY 21-22

March 6, 2022
D’Mart Earnings surge 106% for Q3, 105% for H1

D’Mart Q3 shows rural economy is bouncing back

January 12, 2022
Titan adds 95 stores in Q3, grows 36% yoy Sales

Titan adds 95 stores in Q3, grows 36% yoy Sales

January 12, 2022

FMCG

Metro Cash & Carry expands frontiers in home turf Karnataka

Ola! Now get Groceries in 10 mins

From FabMall to Fresho – it’s a full circle!

Reliance Retail’s wrench is to tighten FMCG supply chain, not to break’em

TASMAC wine shop sales decline marginally

D’Mart Earnings surge 106% for Q3, 105% for H1

Cities

LuLu Group to play LaLaLa in Tamil Nadu
Cities

LuLu Group to play LaLaLa in Tamil Nadu

by Editor
May 1, 2022
0

UAE based LuluGroup to set up a #hypermarket in #Coimbatore and a #ShoppingCentre in #Chennai plus a food processing centre...

Read more
Sunday Lockdown in TN may go – if cases reduce: Minister

Sunday Lockdown in TN may go – if cases reduce: Minister

March 6, 2022
KA State relaxes Weekend Lockdown; Shops, Restaurants to remain open

KA State relaxes Weekend Lockdown; Shops, Restaurants to remain open

January 21, 2022
D’Mart Earnings surge 106% for Q3, 105% for H1

D’Mart Q3 shows rural economy is bouncing back

January 12, 2022
Starbucks opens 250th cafe in India, surprises market with locations

Starbucks opens 250th cafe in India, surprises market with locations

January 12, 2022

Who We are…

Retail Updates strives it’s best to curate the latest in the world of Retailing from across the world and offers insights and analyses.

In case you missed…

  • Will Metro AG carry no cash & move on?
  • Akshaya Thrithiya Sales rebound to 2019 levels
  • Retail Horoscope for May 2022

Search by Tags

E-Commerce Fashion FMCG Indian Ecomm Industry Info Latest News Listed Cos. Lockdown Impact USA
  • FMCG
    • FMCG Food
      • Indian FMCG – Food
      • Regional FMCG – Food
      • StartUps FMCG – Food
      • International FMCG – Food
    • FMCG Non-Food
      • Indian FMCG Non-Food
      • Regional FMCG Non-Food
      • Startups FMCG Non-Food
      • International FMCG Non-Food
  • Fashion
    • Luxury
    • Womens’
    • Menswear
    • Kidswear
    • Innerwear
    • Accessories
      • Cosmetics
      • Eyewear
      • Footwear
      • Leather
      • Personal Care
      • Watches
      • Wearables
  • F&B
    • QSR
    • Traditional
    • Cloud Kitchens
  • E-Commerce
    • Amazon
    • Indian Ecomm
    • Services
  • Malls
    • Mall Chains
    • Standalone Malls
  • International
    • USA
    • Singapore
    • China
    • Middle East
    • SE Asia
    • Europe
    • Oz & Nz
    • SouthAm
  • Specialty Retail
    • Travel Retail
      • Airports
      • Metro Rail
      • Railways
      • Highways
    • Auto Retail
      • 2W
      • 4W
      • EVs
      • Fuel Retail
    • Liquor
    • Salons
    • CDIT
    • Grocery Retail
    • Home Improvement
  • Entertainment
    • Cinemas
    • Multiplex
    • OTT Platforms
    • Theme Parks
    • Others
  • Retail Tech
    • Digital
    • Retail AI
    • PoS S/w
    • Payments
    • Credit Cards
    • Crypto
    • Tech Delivery
  • Cities
  • Corporates
    • Industry Info
    • Global
      • Apple
      • Nestle
      • Walmart
      • Starbucks
      • Shell
    • Indian
      • Aditya Birla
      • Arvind Fashions
      • Future Group
      • Reliance
      • Tata Group
      • Shoppers Stop
      • ITC
      • HUL
      • Marico
      • Britannia
      • Dabur
      • Patanjali
      • Reckitt
      • Colgate
    • Listed Cos.
  • Opinions
    • Blogs
    • Videos
    • Interviews
    • Lockdown Impact
    • Editor’s Note

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.
%d bloggers like this: