Zudio, the fast fashion brand from the house of TATA has opened a 11,000 square feet store in Pune at the Amanora Mall. The iconic store is located on the ground floor in the east block of the Amanora mall. The brand offers a wide variety of apparel, footwear, accessories and beauty products to its customers.
“The excitement is building, while we create a new look of Amanora Mall, our vision is to deliver a new mix of retailers of fashion and lifestyle brands. We aim to provide constant newness in fashion and by adding Zudio fashion, we are catering to a large value-conscious yet fashion-forward audience,” said Surjit Singh Rajpurohit, chief executive officer, Amanora Mall.
Amanora Mall is spread over 1.2 mn sq ft and hosts over 1,000 brands across 250+ product retail and F&B categories. Walker Architect, a leading architecture firm from New Zealand has designed the project. Anchor tenants include H&M, Marks & Spencer, Decathlon, Max, Trends and Smart Bazaar. Centro (formerly Central) will relaunch shortly while Westside, GAP, Hard Rock Cafe are among those who are set to occupy soon.
Inox operates a 8-screen multiplex here while Starbucks, KFC, Burger King, Taco Bell are the prime restaurants and QSR here. Home grown and much popular Ghoomar Indian Thali restaurant occupies prime space in the mall and is among the favourites for regular visitors to the mall.
Over the last few years, Pune has occupied an important place in the Indian Retail spread. What was once considered a quiet town for retired people has now become one of the most sought after places to settle down in the state of Maharashtra, given its proximity to Mumbai. The proliferation of colleges, B-Schools and of course the booming ITES industry is a no brainer for the obvious choice that is Pune.
Consumption patterns have been on the rise in the past 15-18 months ever after the lockdowns were lifted. Between Apr. ’20 – Mar. ’21, many people from Pune had migrated to their hometowns. Compelled by hybrid working and reopening of schools and colleges, “consumers” are back in town. The half-a-dozen top malls are running full with their occupancy leading to a severe rush for brands to penetrate deeper in the city.