Yusuffali MA, Chairman of LuLu Group International, has announced a contribution of Dh10 million over a period of five years to the “1 Billion Meals Endowment” campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to establish the largest Ramadan sustainable food aid endowment fund.
Yusuffali said, “The contribution to the 1 Billion Meals Endowment campaign is a reflection of my commitment to support all charity efforts that strengthen the UAE’s reputation as a global hub for humanitarian efforts. I am honoured to contribute to the campaign and help provide food and support those in need. The UAE is always at the forefront of humanitarian efforts.”
Organised by Mohammed bin Rashid Al Maktoum Global Initiatives, the “1 Billion Meals Endowment” campaign aims to create sustainable solutions and implement effective programmes to fight hunger and support underprivileged populations around the world.

This year’s campaign is an extension of previous food aid drives, starting with “10 Million Meals”, followed by “100 Million Meals” and later “1 Billion Meals” in Ramadan 2022. The “1 Billion Meals Endowment” campaign aims to provide a food safety net for underprivileged populations in countries struggling with food insecurity. These efforts will help fight hunger an malnutrition, especially among victims of crises and natural disasters.
LuLu Group, started more than 5 decades back by the Founder, employs over 50,000 people globally and has a turnover of USD 7.4 Bn. in India, the group has malls and hypermarkets in Kerala, Karnataka, Tamil Nadu, Uttar Pradesh, Jammu & Kashmir, with a handful expected to open in FY 23-24.