Chennai’s famed retailer of sarees and dress materials, Sundari Silks opened its first outlet in Mumbai. The store was inaugurated by Bollywood actress Isha Deol, daughter of Bollywood actress Hema Malini, who has a strong lineage from Tamil Nadu. The Vile Parle store has warm interiors with Chettinad inspirations and an ambience reflecting Indian heritage.
Manmohan, Managing Partner at Sundari Silks said, “Sundari Silks is more than a brand; it’s a celebration of India’s rich textile heritage. Over the past 80 years, we’ve woven together tradition and innovation to create a tapestry of unique, handcrafted pieces. Each saree tells a story, a testament to the skilled artisans who pour their heart and soul into every creation. As we open our new store in Mumbai, we invite you to experience the colors, textures, and stories of India, wrapped in the warmth of our cherished Sundari Silks.”
The store houses a vast collection of weaves from different regions of India, including Kanjivarams from Tamil Nadu and Pashminas from Kashmir. Sundari Silks caters to the whole family, offering readymade shirts, kurtas, and dhotis for men, ethnic pattu pavadais and frocks for girls, and salwar fabrics and readymade kurta sets for women.
The retailer opened its first store in Chennai in 1998 and was among the earliest to embrace e-commerce in 2009. In 2011, the company had earlier opened a store at Vile Parle as well.
By 2025, the Indian saree retail market is expected to touch Rs. 61,000 Cr (USD 7.8 Bn) according to a report by Technopak. The southern market is currently valued at Rs. 23,200 Cr. Avantara by Reliance Retail, Taneira by TATA group and Navyasa by Aditya Birla Retail are fast scaling up.