Avantra by Trends, the ethnicwear retail format of Reliance Retail has opened its 50th store in Bangalore. The company opened its first store in Bangalore as well. The newest store is located at Vega City Mall, South Bangalore.
The company has a presence across 31 cities in 11 states. Other than the physical store footprint, the brand’s products are also available on AJIO – the ecommerce platform of Reliance Retail.
Avantra by Trends is a multi-brand store that offers sarees and ethnic wear for contemporary women. It is also caters to other ethnic wear needs such as blouses, dress materials, shapewears and tailoring services.
The concept competes with the largely semi-organised market which is dominated by city-level stores with fewer branches but those catering to long-time customers.
The brand sells sarees starting from Rs. 999 all the runnning up to several thousand rupees.
