Reliance Consumer Products Limited (RCPL), has announced the launch of western snacks category with Alan’s Bugles. For the first time ever, snackers in India can enjoy Bugles, the international corn chips snacks brand with more than 50 years of heritage. The brand is owned by General Mills & available across the world.
An RCPL spokesperson said, “With the launch of Alan’s, we want to ensure that the aspirational Indian consumer gets to taste & enjoy rich & premium offerings to satiate their snacking needs. We intend to actively participate in the growing western snacks market with greater focus on taste profile & overall experience. We are excited to launch range of Alan’s snacks starting with Bugles, which is yet another step towards expanding our footprint in the FMCG market.”
Alan’s Bugles will offer a top-notch snacking experience to Indian consumers & will be available at pocket-friendly price points starting from Rs 10 in flavours such as Original (Salted), Tomato & Cheese.
Sheshadri Savalgi, Finance Director, General Mills India, said, “General Mills is thrilled to have one of its most globally loved brands – Bugles in India. Bugles are iconic cone-shaped corn chips with a light and airy crunch. What started in 1964 as the first delicious horn-shaped corn chip, has expanded across the globe. We look forward to seeing snack lovers across India enjoy Bugles that is loved by consumers globally!”
Reliance Retail operates an omni-channel network of 18,040 stores & digital commerce platforms across Grocery, Consumer Electronics, Fashion & Lifestyle & Pharma consumption baskets & has partnered with over 3 million merchants.
Reliance Retail reported a consolidated turnover of ₹260,364 crore ($ 31.7 billion) & net profit of ₹9,181 crore ($ 1.1 billion) for the year ended March 31, 2023.
Minneapolis, Minnesota, USA based General Mills reported a net sales of USD 19.0 Bn in 2022. Its portfolio of brands includes Pillsbury, Betty Crocker, Nature Valley, Haagen-Dazs, Cheerios, Old El Paso, Annie’s, Wanchai Ferry & more.