Neeru’s, the fashion powerhouse has opened its newest showroom at Vanasthalipuram, Hyderabad. The plush 6,000 sft outlet offers a wide range of ethnic wear including daily, occasion & wedding wear.
The store comprises an entire range from sarees, ready-to-wear suits, unstiched suits, lehengas, kurtas, kids wear and more.
Neeru’s began its journey in 1971 at Hyderabad and is now present in all top cities of India such as Mumbai, Delhi, Bangalore, Chennai, Vijayawada, Lucknow, Raipur, among others. The company offers a wide range of fashion and ethnic wear, mainly focussed on women.
Neeru’s is currently present in 20 Indian cities and in Dubai, UAE. The company operates 45 Exclusive Brand Outlets (EBOs) and 75+ Multi Brand Outlets (MBOs) such as Lifestyle, Centro, Project Eve, among others.
The category has witnessed massive growth in India over the past two decades. Home grown brands such as Manyavar have gone public and have created wealth for investors. On the other hand, the Big Fat Indian Wedding Industry, estimated at Rs. 13,00,000 Cr (Thirteen Lakh Crores) annually, was back in action in 2022 in the third quarter, during the peak festival and wedding season.
Aditya Birla’s TASVA and Reliance Retail’s Avantra are among the top retail formats in this space. The market size for ethnicwear in India is estimated to be Rs. 74,000 Cr pa and is largely catered by the semi-organised retailers across the country.