Samsung India has inaugurated its largest Premium Experience Store at Hyderabad in the state of Telangana. The 3,500 sq ft store is located at the new premium wing of the Inorbit Mall, Cyberabad which is the fledgling cyber hub in the city of Nizams.
The new store highlights Samsung’s entire product ecosystem through exciting zones around Samsung’s connected ecosystem SmartThings, smartphones, laptops, audio, gaming and lifestyle televisions. The store also has a Bespoke DIY Customisation Zone where consumers can personalize their smartphones, tabs and covers with accessories, including ones with local Hyderabad flavour.
Sumit Walia, Senior Director, Samsung India said, “We are excited to bring the next-gen Premium Experience Store to our consumers in Hyderabad. Our aim is to connect the diverse local community with the best of Samsung technology. We have tailored unique experiences through zones such as Samsung SmartThings, Gaming and Bespoke DIY Customisation, designed especially for Gen Z consumers.”
“Moreover, to engage our young consumers through their passion points, we will also host ‘Learn @ Samsung’ workshops. These workshops will focus on varied consumer interests such as digital art, doodling, photography, videography, fitness, cooking, coding and music, among others,” he added.
Consumers coming into the store will get assured gifts, 2X loyalty points on purchase of select Samsung products and Galaxy Buds2 at INR 2,999 with select Galaxy devices in the first week after launch. In addition, consumers can also avail always-on special benefits such as student discounts of up to 10% on smartphones, tabs, laptops and smartwatches, up to 22.5% cashback and INR 22,000 in additional benefits.
At the store, Samsung will host a variety of Galaxy workshops under ‘Learn @ Samsung’ for tech savvy consumers of the tech hub of India, especially Gen Z and millennials. This will include workshops around consumer passion points such as digital art, doodling, photography, videography, fitness, cooking, coding, music as well as events around the culture and ethos of the city.
The newly launched store offers a next-generation larger-than-life experience of Samsung products alongside a one-of-a-kind experience to young gaming enthusiasts with a dedicated gaming zone that showcases premium range of smart monitors – Odyssey Ark.
At the new store, consumers will get a phygital experience through Samsung’s Store+ endless aisle platform. With Store+, consumers will be able to browse Samsung products with over 1,200 options across its portfolio, whether available online or in store, using a digital Kiosk. Consumers can also order online from the store and have the products delivered home directly.
They can also access Samsung’s digital lending platform Samsung Finance+ and Samsung’s device care plan Samsung Care+ for Galaxy smartphones, tablets and smartwatches at the store.
Consumers visiting the store will also be able to enjoy hassle-free after-sales service for their smartphones and book service calls for their consumer electronics products at home.
Samsung India revenue from operations for FY 22 was Rs. 82,451 Cr, of which cell phone business contributed Rs. 55,201 Cr. Samsung has consistently maintained about 20% market share in the hyper- compeitive mobile phone segment in India. The company sells smart watches, refridgerators, washing machines and air-conditioners in India through Samsung Smart Plazas as well as thousands of multi-brand electronic retail stores.
