Licious has strengthened its offline footprint with the launch of five new stores in the Delhi-NCR region. With an aim to transform the typical meat-buying experience, these stores are nothing like traditional meat outlets but are designed to create a differentiated immersive space for avid Licious fans.
In addition to offering Licious’ wide range of meat & seafood products, all stores barring one also provide restaurant-like dine-in services, making it the perfect hangout spot for catching up with loved ones over Tandoori Chicken or Mutton Galouti Kebabs.
Shaily Saluja, Business Head and VP – Exclusive Brand Outlets, Licious, said, “Since its inception, Licious has been on a mission to provide consumers with better quality meat and seafood. Creating touch points for consumers, whether through online or offline mediums, is imperative. Through our exclusive brand outlets, our aim is to establish a tangible point of interaction between the brand and its loyalists. What’s more, is that these outlets are redefining the norms of regular retail outlets by offering a relaxed dine-in vibe to enjoy our products and soak in the Licious experience. The launch of the five new stores in Delhi NCR region is a mark in the brand’s commitment to enabling access and ease for consumers by building on its omnichannel presence.”
The new Licious Experience Stores have trained meat technicians who guide consumers in their buying journey and advise them on choosing the right cut or product as per their requirements.
The decor in true Licious style is warm and welcoming with hues of red & white, providing sufficient seating for a quiet meal or a fun catch-up with loved ones.
In Delhi, the spacious Licious Experience Store is at the prime location of the Dwarka Sector 21 metro station, with 20 covers making it the ideal place for enjoying a meaty meal with friends and family.
In Gurugram, the Licious experience can be availed at the dynamic & exciting high street marketplace of AIPL Joy street near Golf Course Extension Road and at Galleria market – one of Gurugram’s oldest and a favorite with foodies, buyers, and explorers, as well as at Vyapar Kendra in Sec 43.
In Noida, you can get your fix of Licious at Atta Market – one of the most popular spots for shopping; the store offers 8 covers and is just the Licious Kitchen you wished for.
With cozy seating arrangements accommodating 10 covers at AIPL and Galleria, Vyapar Kendra is a quick-stop meat store.
Founded by Abhay Hanjura and Vivek Gupta, Licious is India’s first D2C Unicorn, focused on an unmatched range of meat & meat products. Licious serves consumers across 20+ Indian cities, receiving 1.2 million orders every month with over 90% repeat consumption across markets. Licious employs 6000+ employees across different disciplines and functions.
Licious has raised over USD 489 Mn since it was founded in 2015 over 10 rounds from 33 investors. The company reported revenues of Rs. 856 Cr for FY 21-22 while its expenses grew twice to Rs. 1,191 Cr over the previous year.
