Škoda Auto India announced its new brand philosophy – “Let’s Explore”, with a high impact marketing campaign, “Make every KM count”. This development is part of the company’s larger brand strategy that began in 2022 with the unveiling of the Vision 7S design study and announcement of the new logo.
The transformation was to encapsulate the transition into a rapidly changing world and customer aspirations, ably captured in the new logo and lettering.
Indian customers are passionate about their cars, which form an integral part of their lives. The new marketing campaign encapsulates the ethos of Indian traditions and also the growing aspirations of ‘new India’ – who have great ambitions and love to explore. ‘Make every KM count’ reflects this spirit of Škoda cars and the Škoda family.
Petr Šolc, Brand Director, Škoda Auto India, said: “The automotive sphere in India and the world is going through a massive transformation. Our brand has always had human touch and customer orientation as an integral part of our DNA. This enables us to understand the ever-evolving needs and meet aspirations of our customers. ‘Make every KM count’reflects this spirit of our cars and our customers who equate numbers in the odometers not as kilometres, but as clocking of journeys and experiences.”
The brand’s new philosophy “Let’s Explore” has been released globally in more than 50 markets. India is a pivotal market for Škoda and this campaign is tailor-made to fit the modern Indian customer mind-set and their evolving ambitions.
The customer-centric narrative reflects Škoda customers’ love to explore places, encounter new cultures, and curiosity for adventures.
The all-new, 360-degree multimedia campaign with innovations spread across the channels focuses on a contemporary audience that pursues their passion to explore their world.
At the centre of the campaign is the sentiment which emphasises that kilometres are not a measure of the distance travelled, but is a measure of memories, experiences and opportunities. “Let’s Explore” is built on the spirit that the more we explore, the smarter we become.
Škoda Auto India started operations in India since 2001. Currently, the company offers 3 models in the country – Slavia, Kushaq and Kodiaq. With over 240 customer touchpoints present across 140 cities, Škoda recorded triple digit growth of 125% with 53,721 units sold in 2022.
Škoda has been a member of the Volkswagen Group for 30 years. The automaker operates at three sites in the Czech Republic and has additional production capacity in China, Slovakia and India primarily through Group partnerships, as well as in Ukraine with a local partner. The company employs over 40,000 people globally and is active in over 100 markets.
Škoda aims to be one of the five best-selling brands in Europe by 2030 with an attractive line-up in the entry-level segments and additional e-models.