Brand Concepts Ltd, a leading Fashion retail house for Travel Gear, Handbags, and lifestyle accessories in India, today announced a partnership with one of the world’s most popular fashion companies United Colors of Benetton, to launch an exclusive collection of travel accessories and small leather items in the Indian market.
This one-of-a-kind collaboration is part of a licensing agreement in which Brand Concepts will lead overall design, manufacturing, and distribution and United Colors of Benetton India will lead creative inspiration based on the brand’s DNA of colors and social.
Ramprasad Sridharan CEO and MD, United Colors of Benetton India, said, “We are excited to announce our relationship with Brand Concepts; this collaboration marks a critical milestone in our journey, combining the unrivaled experience of both organizations to produce creative, fashionable, and useful products to our discerning clients. At United Colors of Benetton, we have always been dedicated to providing our global audience with products that exemplify Italian craftsmanship, contemporary design, and a strong sense of sustainability.”
“We hope to enrich the travel experience with a touch of timeless elegance and convenience through this strategic relationship with Brand Concept, a company known for its industry expertise. We’re teaming up with Brand Concept to redefine the world of travel gear and small leather goods, setting new standards for quality, durability, and aesthetics,” he added.
Abhinav Kumar – Director & CEO of Brand Concepts Ltd commented, “With the ever-changing market dynamics, Brand Concepts is embarking on a fresh and innovative approach to connect with our valued fashion-conscious consumers. Throughout our journey, we have consistently sought exhilarating collaborations to offer stylish and sustainable products to our audience. This partnership with renowned global fashion brand, United Colors of Benetton, represents a merging of iconic legacies and a shared passion for innovation.”
“Together, we aspire to revolutionize the fashion industry, creating a powerful synergy that captivates and inspires. Our confidence in this collaboration stems from the belief that it will leave a lasting impact in the industry. We extend our heartfelt gratitude to our dedicated team members and cherished customers for their unwavering support, propelling us towards this remarkable milestone,” he added.
The partnership, which is exclusive to the Indian market, is a strategic business move for both United Colors of Benetton and Brand Concepts to deepen footprint and reach in the country.
The exclusive collection will be available across all Bagline offline stores and their online store. It will feature modern designs, affordable pricing points, and environmentally friendly solutions, all supported by high-quality production.
Brand Concepts Ltd is a leading Fashion Retail House in India, specializing in Travel Gear, Handbags, and Lifestyle Accessories. The company provides Omnichannel Retail solutions for both international and in-house premium brands, including renowned names like Tommy Hilfiger, United Colors of Benetton, Aeropostale, The Vertical, and Sugarush.
The exclusive collection will be available across all 32 exclusive Bagline stores in India. The collection will feature modern designs, affordable pricing points, and environmentally friendly solutions, all supported by high-quality production.
Brand Concepts launched its newest Bagline store on 2nd Aug. ‘23 at Infinity Mall, Malad, Mumbai. The store will also feature a first-of-its-kind, Endless Aisle technology that aims to improve the customer journey and deliver a unique “touch and feel” experience.