Barista Coffee, among the forerunners in the Indian café industry has announced the opening of 9 new outlets during Aug. ‘23. The company operates a network of 380+ stores across India, reinforcing Barista’s prominent standing as a key player in the nation’s coffee culture.
Incepted in 2000 as Barista Coffee Company Limited, the brand embarked on a journey to deliver a truly international coffee experience to its customers in a warm, sociable and peaceful environment.
The ideology was to change the scenario in the Indian palate of people bonding over coffee with heartfelt conversations.
Barista, one of the leading chains of espresso bars and cafés in India, thrives on providing an international experience in terms of cafés and coffee culture.
Rajat Agrawal, CEO of Barista Coffee Company said, “We are thrilled about our ongoing growth and the opportunity to introduce meticulously crafted brews to new communities. Our objective is to provide a welcoming ambience and a consistent F&B experience to our guests at maximum points.”
Barista not only provides several types of coffee but has also diversified their menu with mouth-watering eatables.
Adding to their portfolio, they also cater to their guests with products such as chocolates, instant coffee, and cookies through their outlets and General Trade stores across India.
The newly established stores are strategically positioned in various cities, including Bhawanigarh, Sangrur (Punjab), Bachhuan (Punjab), Jeowal (Punjab), Hansi, Hissar (Haryana), Hissar, Hansi Highway (Haryana), Gwalior (Madhya Pradesh), Shimla (Himachal Pradesh), Amazon Gurugram (Haryana), Delhi Airport T-1D (Delhi), and Shivaji Park (Mumbai).
The company aims to be at 500 stores over the next 18-24 months.
There are an estimated 5,000 cafes across India. Starbucks and Cafe Coffee Day are the two other chains with over 350+ cafes and kiosks. Over 60% of cafes are independently run by foodpreneurs and do not have a scale beyond 2-5 outlets.
The cafe business in India is estimated to be to the tune of Rs. 6,000 Cr pa. Localised cuisine, pocket-friendly pricing, a personal space and friendly, non-intrusive service by the staff are some of the key expectations by regulars at these cafes.