BOULT, the fastest-growing wearable brand in India, today announced the launch of its latest innovation: Sterling smartwatch. The all-new elegantly dynamic, sportive luxury timepiece is a perfect blend of impeccable design and functionality. This sleek and feature-rich smartwatch is poised to redefine the way consumers interact with their wearable devices.
Featuring a 1.52-inch HD screen display, the smartwatch is the epitome of magnificence with stainless steel design and multiple strap colour options. Available in various colour options (Midnight Marine, Carbon Copper, Scarlet Ebony) to choose from at a price of INR 1,599/-, customers can purchase this smartwatch on the Boult’s official website, Flipkart and Amazon.
Varun Gupta, Co-Founder & CEO, BOULT, said, “We firmly believe in providing an elevated user experience through products that are built with compassion, innovation, and uniqueness. The all-new Sterling smartwatch represents our unwavering commitment to delivering cutting-edge technology without sacrificing design.”
“At Boult, design isn’t just an afterthought; it’s at the very core of our brand philosophy. This is not just another watch; it’s a perfect companion for the active, tech-savvy lifestyle of the younger generation“, he added.
The smartwatch boasts an impressive array of features that cater to the diverse needs of today’s tech-savvy individuals. With a 1.52-inch HD screen, 360*360 pixels of ultra-high resolution and 700 Nits brightness, users can enjoy crystal-clear visuals and an immersive display experience. It ensures a lag-free experience with an 60Hz refresh rate.
The Sterling smartwatch is packed with some of the most exciting features, like Bluetooth Calling (Single Chip BT 5.3), Voice Assistance, IP67 certification for water resistance, and 100+ sports modes.
When it comes to health, the smartwatch is equipped with advanced health monitoring tools such as SpO2 blood oxygen monitor, blood pressure monitor and heart rate monitor. Female users can keep a track of their menstrual cycles. In addition to this, sleep tracking, water drinking reminder, sedentary reminder is some of the key features.
It also features an AI voice assistant for convenient access to information, reminders, and smart device control, along with real-time weather updates to help users plan their day effectively. Additionally, the smartwatch is equipped with the Find My Phone feature and four mini games for gaming on the go.
BOULT is a homegrown, high-end consumer electronic brand that designs and manufactures innovative audio and wearable products. BOULT was founded in June 2017 by two brothers, Varun and Tarun Gupta.
BOULT is the 2nd largest audio company in India selling a headphone every 5 seconds. The company claims to have sold over 20 million units of its products over the last 6 years, and has over 20 lakh product reviews on portals such as Amazon & Flipkart. The company also boasts a vast service network of 200+ locations across India.
With Bollywood actor Saif Ali Khan and Cricketer Suryakumar Yadav as brand ambassadors, Boult Audio is said to have a 10% market share in the wearables segment during Q4 FY 22-23.While the world’s most sophisticated smartwatches are priced at INR 80,000 (USD 1,000), Boult’s offering comes at as low as INR 4,000 (USD 50) with similar specs.
The company, which initially focussed on audio devices only, forayed into the smartwatches later part of FY 2223. Of the estimated turnover of INR 500 Cr, around 20% is said to have come from wearables. During the current FY, the company expects to double its turnover to INR 1,000 Cr.