It’s raining store openings in Hyderabad city this Diwali season. The latest brand to add glitter to the glamorous locality of Banjara Hills is Maison Sia, a renowned Home Decor store in the state of Telangana.
Founded by Vratika Aggarwal, the brand embodies the essence of curated, world-class finesse to elevate home decor. With a commitment to paramount aesthetics and intricate designs, Maison Sia proudly offers the finest collectibles and objet d’art from brands and artists, globally.
Its collection seamlessly blends modern and traditional styles, allowing consumers to express their unique taste and create lasting impressions.
Vratika Aggarwal, Founder and CEO, Maison Sia said “Hyderabad has always been a city of refinement and discerning taste. Our decision to open a store here is a testament to our belief in the city’s appreciation for the finer things in life.”
“With our carefully curated selection of luxurious home decor marvels, we are not just opening a store, we are reintroducing an era of indulgence and sophistication that Hyderabad deserves,” she added.
Featuring a curated collection of unique artefacts, exclusive centrepieces, distinctive sculptures, each piece reflects the store’s dedication to timeless design and superior quality.
From opulent tableware to limited-edition sculptures, Maison Sia offers a blend of classic charm and contemporary flair, transforming living spaces into works of art.
Spread over 3,000 sq ft, the store showcases an exquisite array of the world’s finest home adornments, each thoughtfully handpicked from a variety of top luxury ateliers across the globe.
The store is meticulously designed to transport consumers to a modern European street, where every corner boasts magnificent home décor piece poised to elevate interior spaces.
The home decor market is India is estimated to be INR 278,389 Cr. (USD 33.45 Bn ). The market is predominantly semi-organised with a clear market leader yet to conquer the space. Gauri Khan and Shah Rukh Khan endorse D’Decor while Home Town, Home Centre are among the other larger players.
IKEA, the Swedish giant has been making inroads in India over the past 5 years ever since it entered the country with its first store in Hyderabad, followed by stores now at Bangalore, Mumbai and NCR.
Recently, Reliance Foundation inaugurated Swadesh, an Indian handicrafts store showcasing a variety of home decor products alongside apparel and accessories. Fab-India, the frontrunner in Indian made handicrafts collections in home decor has also been expanding.