It’s Valentines week and its raining offers and new launches. The latest big news in the food delicacies scene is Epigamia’s Chocolate Hazelnut Pudding. The product will be exclusively available for customers of Swiggy Instamart.
The limited-edition Valentine’s special Pack of 2 Hazelnut puddings will be available on Swiggy Instamart in Mumbai starting 09 Feb. ‘24, globally known as the “Chocolate Day” in the run up till Valentine’s Day.
Made with 80% milk and devoid of preservatives, the flavour promises an irresistible craving for more spoonfuls!
Rahul Jain, Co-Founder and CEO, Epigamia said, “We are very excited about the Chocolate Hazelnut flavour and what better time than Valentine’s week to share it with everyone! The limited-edition pack was very thoughtfully created.”
“Our collaboration with Swiggy Instamart, is a wonderful opportunity to surprise our customers with this new classic flavour and we hope that they cherish, relish and keep coming back for more”, he added.
Anirban Roy, Vice President, Category at Swiggy instamart said, “At Swiggy Instamart, we are always looking to delight our customers. As more and more customers turn to Swiggy Instamart for their Valentine’s Day purchases, we believe Epigamia Hazelnut Chocolate pudding will further elevate their celebrations.”
The regular single packs are also available on Swiggy Instamart and the Epigamia store online, in addition to other flavours from the same range – Caramel & Chocolate.
The brand retails across approximately 20,000+ touchpoints in 30+ towns with 24 SKUs, which includes modern trade chains like DMart, Reliance, Nature’s Basket, and More retail; e-commerce platforms like Big Basket, Swiggy Instamart, Amazon, Zepto, BlinkIt, and numerous general trade retailers.
Epigamia has raised a total funding of INR 675 Cr (USD 81.5Mn) over 18 rounds since 2011 and reported its first ever operational profit in Apr. ‘23 with INR 200 Cr (USD 24 Mn) in revenues. Marquee investors include French Dairy giant Danone and Belgian investor Verlinvest. Bollywood actress Deepika Padukone has also invested in the company.
The brand has a distribution network of 25,000+ stores and laid off around 2-3% of its workforce, Rohan Mirchandani, CEO of Epigamia said in an interview to Reuters in May 2023.
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