Its life coming a full circle, they say. For the Swedish Tea brand “Life by Follis”, it is a true-blue homecoming of sorts. Tea leaves sourced ethically from the Nilgiris in South India and formulated in Sweeden, the exquisite tea brand is a symphony of tradition and innovation.
With a flavour adventure of 11 exquisite offerings such as the iconic Sparkling Strawberry, sweet Raspberry Cream, exotic Coconut Pineapple, and the captivating Orange Rosemary, there’s a taste sensation waiting for every palate.
The brand boasts complete transparency, tracing each leaf from plant to cup. Their commitment to organic and Fairtrade practices ensures you get not just the best tea, but also you’re supporting ethical sourcing and empowered tea communities in the Nilgiris.
The brand carries certifications for both Organic and Fairtrade practices.
Håkan Kjellström, the Founder said, “We are thrilled to introduce our premium tea collection to the vibrant and diverse market of India. Our commitment to quality and innovation aligns with the rich tea culture of this nation. It’s our strong belief that Life by Follis will add to the Indian tea segment.”
“Life by Follis is very strong on sustainability and all our teas are certified Organic & Fairtrade. Life by Follis will be the largest double certified tea brand in India. We aim to focus on the premium segment and intend to start with online channels and from there move ahead to HoReCa and FMCG”, he added.
Magnus Toveberg, Director, BRDG Group says, “We are elated to bring the authentic flavours of our Swedish tea brand ‘Life by Follis’ to the vibrant and diverse tea-loving nation of India. The Indian tea market is vast and sophisticated, with consumers who appreciate a wide variety of flavours and brewing methods.”
“We believe these teas, with their distinct Scandinavian character and emphasis on wellness, will resonate with a growing segment of health-conscious and adventurous tea drinkers”, he added.
Abhishek Jani, CEO of Fairtrade India shared, “Life by Follis is bringing to Indian tea lovers an exciting and innovative range of teas which contributes to their wellness and through the Fairtrade commitment also make a tangible contribution to the wellbeing of the plantation workers in the Nilgiris.”
“These teas are sourced from estates which ensure better working conditions, prohibition of exploitative or discriminatory practices and an investment in the plantation worker’s community in projects ranging from better education facilities to healthcare and other infrastructure”, he added.
Life by Follis premium collection is available online on the company’s website and leading marketplaces such as Amazon and Tata Cliq Luxury.
Select offline stores across India will welcome tea enthusiasts to experience the European touch firsthand.
Håkan Kjellström, the founder of Life By Follis in 2020, discovered his passion for Asia at a young age. Exploring India and Nepal as a young man, he immersed himself in the local culture, and experiencing fist hand life of ordinary people. This profound experience has ignited the spark of a meaningful mission to make a positive impact
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