In yet another example where online first brands are trying to reach offline customers with experience stores, Bangalore based Direct to Consumer lifestyle and home decor brand Sleepyhead has opened its first store in town.
Launched in Banaswadi, Karnataka, this move marks a significant milestone for the e-commerce brand Sleepyhead as it expands its presence into brick-and-mortar retail, providingcustomers with a hands-on experience of its wide range of products.
Started in 2017 Sleepyhead launched the unique Bed-In-A-Box concept in India, the brand caters to the underserved needs of the new-age Indian customer by making great designs accessible without compromising on quality and service.
Sridhar Balakrishnan. CEO, Duroflex Group said, “Our venture into offline segment with our first store marks a big move in Sleepyhead’s brand journey.
While e-commerce has been instrumental in reaching our consumers, comprising primarily the youth nationwide, ourbrick-and-mortar presence offers a unique opportunity for themto directly engage with our brand.
This expansion not only strengthens our brand’s visibility and accessibility but also opens up new avenues for business and growth.
By combining the convenience of online shopping with the tactile experience of in-store browsing, we aim to provide our customers with a truly immersive shopping experience, ensuring that they find the perfect sleep solution tailored to their needs”, he added.
The new store aims to provide a welcoming environment where consumers can explore Sleepyhead’s range of sleep products, including mattresses, pillows, bedding accessories, as well as a stylish collection of sofas, recliners, and storage solutions for living spaces.
The store offers a cozy atmosphere, interactive displays and personalized assistance from sleep experts, alongside exclusive promotions and events.
Consumers can discover a variety of options to suit their sleep needs and lifestyle preferences..
By extending its reach to offline stores, Sleepyhead aims to engage with a wider audience and cultivate trust among consumers.
The unveiling of the new store reinforces Sleepyhead’s commitment to delivering top-notch sleep products while fortifying its position within the retail realm.