Ace designer Masaba has been among the most aspirational and upcoming ones in the country with her own line of boutique in Mumbai. Now, she has debuted her beauty care line at India’s top department store chain, Shoppers Stop.
The Shop-in-Shop has come up at Shoppers Stop, situated within the bustling confines of R City Mall, Ghatkopar.
“We are thrilled to embark on this transformative journey alongside Shoppers Stop,” said Masaba Gupta.
“This partnership represents a shared vision to revolutionize the beauty retail experience, where creativity meets accessibility. Through our Shop-in-Shop and Online Retail at Shoppers Stop, we aim to empower consumers to embrace homegrown beauty brands that offer powerful formulations and solutions where skincare meets beauty”, she added.
In addition to the shop-in shop kiosk, LoveChild by Masaba products will also be available on the Shoppers Stop Beauty online store.
Pratik Mukherjee, Head of Brand at LoveChild by Masaba, added, ” This marks the beginning of our Shop-in-Shop partnership with Shoppers Stop and will accelerate our offline expansion in key cities/locations helping us reach a wider audience providing them access to our innovative beauty offerings, both online and offline. We have aggressive retail expansion planned through this year with strategic partners like Shoppers Stop who cater to a diverse audience across their Shoppers Stop and Shoppers Stop Beauty formats.”
Biju Kassim, Customer Care Associate, and CEO Beauty at Shoppers Stop said, “We are thrilled to launch LoveChild Kiosk at Shoppers Stop and proud to serve as their offline retail partner. This partnership with LoveChild by Masaba exemplifies our commitment to offering customers cutting-edge and premium beauty products at Shoppers Stop. We look forward to continuously serving all our patrons with the best that beauty has to offer”.
The new Shop-in-Shop embodies the essence of LoveChild by Masaba’s ethos, offering a diverse array of high-quality products tailored for individuals of all ages, skin tones, and cultural backgrounds.
It is interesting to note that in Jan. 2022, Aditya Birla Retail had acquired 51% stake in the designer wear brand Masaba. The company had then announced that it is aiming for an annual turnover of INR 500 Cr by 2027.
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