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Home Latest News

Mia by Tanishq launches Firefly collection that glows in the dark

by S. Shriram
September 12, 2024
in Latest News
Reading Time: 3 mins read
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Mia by Tanishq has announced the launch of its latest masterpiece, the ‘Firefly Collection’. The exclusive line captures the magic of illumination, featuring the industry’s first glow-in-the-dark technology that brings a whimsical touch to every piece.

Inspired by the ethereal beauty of fireflies, this collection is a celebration of creativity and individuality, perfect for those who like to dazzle, day and night!

Each piece, crafted in 14kt gold, seamlessly blends versatility with elegance at accessible price points, making it the perfect choice for self-expression or thoughtful gifting.

This collection goes beyond the ordinary, offering jewellery that embodies the enchanting charm of wonder and joy. 

Each piece within the collection is a gentle reminder of the star hidden within each one of us, a representation of how Mia is a proud believer of the Star in you.

Shyamala Ramanan, Business Head of Mia by Tanishq, expressed, “We are thrilled to unveil the ‘Firefly Collection,’ which is a beautiful addition to our ever-expanding range of jewellery that celebrates the ‘Star in You’.

Keeping up with the needs of the modern consumer looking for trendy, versatile and unique jewellery, this collection represents a natural evolution, featuring rare glowing jewellery that connects the enchanting glow of fireflies to the emotional value of following your inner light.

Discover pieces that are engineered to perfection, ensuring that you, every item stands out as a true work of art that is as unique as you are. 

As consumer behaviour continues to evolve, Mia by Tanishq remains committed to catering to the dynamic needs of our customers, offering diverse and versatile pieces that resonate with their unique styles.

This collection shines a spotlight on our design philosophy, focusing on the captivating glow that reflects the beauty of individuality.

We take immense pride in the thoughtful research and creativity that has gone into this highly awaited launch, ensuring that each piece not only dazzles but also embodies our dedication to excellence and innovation in jewellery design.”

Mia is a brand of bold, modern, and chic jewellery with the legacy and heritage of Tanishq from the house of TATAs.

For the young and at the young at heart and the stylish, Mia crafts gold jewellery in designs that are unique, minimal and extremely versatile.

Featuring a wide range, the collections from Mia are designed to style one for every moment and every occasion effortlessly.

Crafted in 18kt & 14kt gold the Mia has over 2500 designs of stunning diamond jewellery starting at Rs.4999/-*. 

Mia is a network of 200+ exclusive stores and present in leading Tanishq stores across 75 cities within India.  Their store at the Burjuman Centre in Dubai marks the launch of Mia’s international presence.

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