D2C innerwear brand Bummer launches Vending machines

Move over water bottles, cola and chips somd through Vending machines. Direct to Consumer (D2C) brand Bummer has launched vending machines through which it’s items are available for customers who can buy it on the go.

These sleek vending machines will offer a curated selection of the brand’s best-sellers, including boxers, trunks and boyshorts. 

All items are crafted from ultra-soft, Lenzing-certified micro-modal fabric in signature bold prints. These products combine a luxurious feel and sustainability, ensuring customers enjoy comfort and style with every purchase.

Sulay Lavsi, Founder and CEO of Bummer, shared his excitement about the launch, saying, “At Bummer, we believe shopping for innerwear should be as effortless as grabbing a bottle of water.

With our vending machines, we are making quality innerwear accessible for everyone on the go.”

The first vending machine has been launched ay Ahmedabad International Airport and the brand plans to explore such locations at other points of travel.

“Ahmedabad is just the beginning; we are looking to expand our footprint across India, transforming how people shop for their essentials”, adds Lavsi.

This innovative initiative allows Bummer to enhance its presence in bustling travel hubs while capturing valuable foot traffic.

Founded by Sulay Lavsi in 2020, Bummer has created a distinctive space by making innerwear a fun category.

Editors Note:

The innerwear market in India is expected to reach INR 75,000 Cr by 2025. Women’s lingerie controbutes to over 60% of this market while Menswear is growing at a faster pace too.

Evolving consumer habits is one of the key reasons for the stupendous growth in this category. Rising affordability for fancy comfortwear has also contributed significantly to the growth of this category.

Bummber has raised INR 9.25 Cr in Mar. ‘24 from Nikhil Kamath backed Gruhas Collective Consumer Fund. Prior to this, the brand had raised INR 5.5 Cr from Electronics brand bOat’s Aman Gupta and Singapore based Beenext Asia.