India’s famed jewellery retail chain Malabar Gold & Diamonds has launched an exclusive handcrafted collection crafted by highly skilled karigars.
The classic curation, aptly titled “Swarnakriti” showcases exquisite gold jewellery that beautifully combines India’s rich heritage with contemporary designs.
MP Ahammed, Chairman of Malabar Group, said, “With Swarnakriti, we celebrate not only the beauty of handcrafted gold jewellery but also the legacy and elegance that each piece represents.
It embodies our promise of quality, transparency, and value, upholding the trust that customers have in Malabar Gold & Diamonds.”
The latest collection is a tribute by the brand to women who embody timeless elegance, balancing tradition and modernity.
Each piece in the collection is meticulously handcrafted, featuring intricate patterns, delicate filigree, and ornate details that celebrate India’s storied heritage.
Malabar operates over 360 showroom in over a dozen countries and is ranked 19th by Consulting company Deloitte’s Luxury GoodsWorld ranking.
The company boasts of an annual revenue of INR 50,000 Cr (USD 6.2 Bn), making it the sixth largest jeweller in the world.
Editor’s Note
The Indian Jewellery market is currently estimated to be USD 80 Bn (INR 640,000 Cr).
Gold continues to be the safest bet for most middle class Indians as the yellow metal has delivered the highest return for generations.
Easy liquidity and storage at home, especially as coins, bars and jewellery even of high value, are some of the reasons Indian prefer to accumulate gold. India’s gold consumption is the second highest in the world with 850 metric tonnes, second only to China which consumes 910 metric tonnes.
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