Reliance Retail operates over 18,600 stores across a dozen formats including grocery, electronics, apparel and accessories. The company operates a beauty products store by the name TIRA and has announced the launch of its flagship store.
Spread over 6,200 sq ft., the store marks the coming of age of a nascent brand that was launched just a year ago.
To capitalise on the burgeoning market for cosmetics, beauty products including skin care and feel good, look good products, Reliance Retail had launched the TIRA store to take on the likes of SS Beauty by Shoppers Stop and Nyka.
Nita Mukesh Ambani and Isha Ambani Piramal, joined Kareena Kapoor Khan, Kiara Advani, and Suhana Khan to mark the opening of Tira’s flagship store at Jio World Plaza.

The luxury products store redefines beauty retail with an unparalleled and immersive experience.
Customers can enjoy exclusive skincare services, personalised consultations with our beauty concierge, and a curated selection of the world’s finest brands.
Tira’s goal is to set the new standard in India’s beauty landscape by crafting a world-class experience that speaks to the heart of every beauty enthusiast. Welcome to the next chapter of luxury beauty in India.
The name “TIRA” when pronounced continually sounds “RATI” – the Goddess of beauty as prescribed in the Hindu religious way of living.
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