India’s largest eyewear retail chain with an incredible omni-channel presence has collaborated with the country’s premier aerospace institution to create a record of sorts – a unique collection by the name Patriot 3.0.
The Lenskart x Patriot 3.0 collection will be available exclusively on the brand’s website where space lovers can order their favourite pairs and wear the inspiration celebrating national space pride.
The pathbreaking collection reflects the strength and determination that defines Indians – a belief that we can overcome come any challenge posed to us.
Each special frame celebrates India’s space missions, from PSLV launch to the momentous Chandrayaan occasion.
The eyewear reflects India’s unwavering pursuit of excellence with sleek and modern designs with the tri-colour detailing.
The corrosion-free stainless steel frames form a part of a 25-piece collection including sunglasses and reading glasses. The sunglasses are crafted with mirror tints inspired by solar panels, thereby offering 100% protection from UV rays.
Editor’s Note
Lenskart operates over 2,000 stores across India, South East Asia and Middle East. The company boasted revenues of INR 5,610 Cr for FY 2023-24.
Lenskart was founded by Piyush Bansal and has till date raised over USD 1.08 Bn (USD 9,000 Cr) over 19 rounds, being valued at USD 5.6 bn (INR 45,000 Cr).
Efforts such as launching a unique collection with the likes of ISRO is a commendable one. Collectors and Enthusiasts are sure to have one in their kitty while youngsters would wish to sport the specs frames to show their solidarity with the country’s relentless space missions.
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